Giant 55-inch Digital Display Propels Eco-Friendly Operations in a Reverse Vending Machine
Olyns Partners with Wovenmedia and BrightSign for Scalable Digital Signage Solution
Silicon Valley startup Olyns, which innovates at the intersection of recycling and retail media, has partnered with Wovenmedia and BrightSign to power the full digital experience of its flagship product, the AI-powered reverse vending machine, The Cube.
The Cube, equipped with a 55-inch digital screen, is positioned at the entrances of high-traffic retail locations to incentivize recycling and deliver targeted advertising. The solution supports Olyns' dual mission: improving recycling rates and enabling brand storytelling at the point of purchase.
With only 14% of plastic being collected for recycling, leading to significant waste and pollution, Olyns required a digital signage solution that could operate continuously, support remote management, scale easily, ensure seamless playback, and work with their Programmatic Advertising platform.
The partnership between Olyns, Wovenmedia, and BrightSign aims to meet these demands by combining a flexible, cloud-based content management system (CMS) with robust media players. Wovenmedia’s CMS allows Olyns to effortlessly scale their digital signage network, adding new machines, localizing content, and updating campaigns in real time across all locations or within specific marketing zones.
BrightSign’s digital signage players, running on the purpose-built BrightSignOS, ensure reliable and continuous performance in high-traffic retail environments. This integrated solution supports Olyns' goals of increasing recycling rates and delivering brand messaging at the point of purchase while confidently scaling nationwide, even when units are geographically dispersed.
The benefits of this partnership extend beyond Olyns. The solution benefits the environment by encouraging everyday recycling, retailers by offering a unique and engaging customer experience, customers by providing incentives for recycling, and brands by enabling targeted advertising and storytelling opportunities.
As Olyns expands its network across the United States, it can rely on Wovenmedia's CMS to support that growth, regardless of geographical dispersion. The combination of Wovenmedia's software and BrightSign's hardware and operating system provides Olyns with a dependable, scalable solution that caters to The Cube's unique demands.
- Olyns, with its AI-powered reverse vending machine, The Cube, is partnering with Wovenmedia and BrightSign to enhance the digital signage features, integrating smart-home-devices-like technology for a seamless user experience in scaling their digital signage solution across high-traffic retail locations.
- To align with their goal of enabling brand storytelling at the point of purchase and improving recycling rates, Olyns has chosen to collaborate with Wovenmedia and BrightSign, who will provide gadgets such as digital signage players and a flexible cloud-based content management system, ensuring a scalable and reliable technology-driven solution.
