Guide to Distributing 2024 Implementation
In the Pro AV industry, a group of leading distributors are expanding the concept of value-add, offering much more than just equipment distribution. These distributors include ADI Global, Broadfield, Exertis Almo, Full Compass, Starin (now part of Midwich), TD SYNNEX, and TecNec.
These companies are transforming traditional product supply into consultative partnerships, providing Pro AV professionals with technology guidance, integration expertise, training, and ongoing support.
Expert Technical Support and Training
These distributors offer deep technical know-how, certified quality assurance, and expert consultation to help integrators and end users design and implement complex AV systems efficiently and reliably.
Customized & Integrated Solutions
They offer tailored, scalable architectures and smart integrations that go beyond just supplying products—enabling seamless connectivity, future-ready technology adoption, and integration of AV with enterprise networking and automation systems.
Project Planning and Execution Assistance
From pre-sales support to post-installation services, these distributors help streamline project delivery, reducing risk and accelerating deployment timelines, which is critical for live and mission-critical environments.
Marketing and Channel Support
They assist partners with marketing resources and channel development to grow business opportunities, alongside warranty assistance and after-sales services.
Strategic Partnerships & Innovation
Firms like Midwich (Starin) form partnerships (e.g., with Audinate) to expand access to leading AV-over-IP technologies and deliver real-time support, education, and resources fostering confidence among systems integrators and consultants.
Focus on Industry-Specific Needs
Companies such as TD SYNNEX and Exertis Almo emphasize purpose-built solutions and workflows designed for Pro AV environments, distinguishing their offerings from generic enterprise IT solutions and adapting support to Pro AV professionals’ specialized requirements.
The Integration Guide to Distribution, available for free download, provides information on how these distributors are taking the value-add concept to new levels.
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In addition to technical support services, these distributors offer training opportunities to help Pro AV professionals stay up-to-date with the latest technologies and best practices.
- Systems contractors and business owners can benefit from the expertise of technology-focused distributors like ADI Global, Broadfield, Exertis Almo, Full Compass, Starin (now part of Midwich), TD SYNNEX, and TecNec, as they provide training that keeps Pro AV professionals informed about the latest technologies and best practices.
- In the realm of finance, these distributors can assist Pro AV professionals by offering tailored, scalable architectures and smart integrations that enable seamless connectivity, future-ready technology adoption, and integration of AV with enterprise networking and automation systems, ultimately leading to more efficient and reliable business operations.
