Havas Entertainment Expands Media Buying Responsibilities for 505 Games, Boosting Billings by a Factor of 12
505 Games, a Milan-based video game publisher renowned for titles like Control, Ghostrunner, Death Stranding, and Dead By Daylight, has announced a significant expansion in its media strategy. The company, a subsidiary of Digital Bros, has tapped Havas Entertainment as its global media agency in a deal expected to boost its billings by 12-fold.
505 Games specializes in the publication and distribution of digital premium and free-to-play games across various platforms, including consoles from Sony, Microsoft, Nintendo, PC, and mobile devices.
Havas Media Group's entertainment and culture agency has been in partnership with the U.K. arm of 505 Games since 2020. This relationship, previously limited to the U.K., has now been extended across APAC, Europe, and the U.S. This expanded collaboration is set to broaden the reach of 505 Games' diverse gaming catalog.
The exact details of this partnership's scope and any recent expansion plans are yet to be disclosed by the involved parties. For the most accurate information, it is advisable to await official announcements from either 500 Games or Havas Entertainment.
- As part of their media strategy expansion, 505 Games intends to leverage technology in the financing of their growing digital premium and free-to-play games catalog.
- Havas Media Group's expertise in technology and finance is anticipated to play a crucial role in boosting the global media presence of 505 Games.
