Hybrid Shopping Takes Over: Consumers Embrace Digital and Physical Retail
Consumers are embracing hybrid shopping habits, with a significant portion researching products online before purchasing in-store, and vice versa. Meanwhile, brands like Expert, Bandai Namco, Müller, and H&M are leading the retail landscape with their digital and physical presence.
A growing trend among consumers is to research products online, with 31% opting to buy in-store after their online investigation. Conversely, 22% of shoppers check out products in-store before ordering them online. This shift towards hybrid shopping habits is reshaping the retail industry.
Leading the retail landscape are brands that have successfully integrated digital and physical retail strategies. Expert, for instance, has seen growth through investments in integrated IT systems and digital market expansions. Bandai Namco, known for its gaming and entertainment products, has strengthened its position through key partnerships with giants like Google and Amazon, as well as maintaining a strong presence in physical retailers like Müller. H&M, a leading fashion retailer, continues to dominate with its robust online and offline presence.
The future of retail lies in the seamless integration of online and offline shopping experiences. As consumers adopt hybrid shopping habits, retailers like Expert, Bandai Namco, Müller, and H&M are setting the pace with their digital and physical retail strategies.
