Identifying Roadblocks in Website Development: Strategies to Maintain Smooth Progress
In the heart of Clerkenwell, London, lies KOTA - a Creative Digital Agency that specialises in Web Design, Development, Branding, and Digital Marketing. On August 13th, 2025, KOTA successfully launched a new website project, showcasing their ability to deliver high-quality sites, even for complex builds.
KOTA's approach to website projects is systematic and meticulous. They structure testing phases into every project, ensuring quality across multiple browsers and devices, accessibility checks, speed tests, and live user testing where appropriate. This meticulous approach helps to prevent the launch of broken features or accessibility failures that could harm a brand.
Before embarking on a project, KOTA employs a detailed discovery process and a free briefing template. These tools ensure that everyone involved agrees on project objectives, aiming to avoid miscommunication headaches, scope creep, expectation misalignment, and brand inconsistency.
One key aspect of KOTA's process is setting realistic timelines. They are upfront about the achievability of project timelines and communicate clearly if changes impact launch dates. Unrealistic timelines can lead to compromises in quality, testing, or sanity, and KOTA seeks to avoid these pitfalls.
Adding new features mid-project can lead to major delays due to adjustments in timelines, resources, and testing. To mitigate this, KOTA locks in the project scope at the start and parks new ideas in a "phase two" list for post-launch.
Content delays can add weeks to a project timeline. To address this, KOTA aligns design, SEO, and content creation from the start and sets realistic deadlines for content delivery. They also recommend nominating one or two decision-makers for each project stage and collating feedback into a single, prioritized list.
Slow decision-making can push the entire schedule back. To prevent this, KOTA keeps approvals visible and tracks them in project management tools. They also advocate for quick and clean handovers, likening a website project to a relay, with the agency and the client each having to pass the baton swiftly.
KOTA has a wealth of experience in creating websites for startups and global brands. They have identified common causes of project delays and strategies to avoid them. By adhering to these principles, they have consistently delivered projects on time, ensuring their clients' digital success.
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