Ikea is set to offer kitchen appliances and associated items for purchase.
IKEA's New Virtual Reality App Enhances Furniture Shopping Experience
IKEA, the renowned furniture retailer, has taken a significant step forward in integrating technology into its offerings with the launch of a new virtual reality (VR) app. This innovative app, designed to revolutionize the way customers shop for furniture, allows users to explore three differently furnished kitchens in a realistic, immersive environment.
The app, developed in collaboration with Allegorithmic and powered by Unreal Engine 4, a software from game manufacturer Epic Games, is currently available on the gaming platform Steam, owned by software company Valve. The app is applied with the HTC Vive headset, allowing users to move freely within the kitchen, open drawers, and choose different materials for the furniture.
Users can also alter their size within the virtual environment, enabling them to see the kitchen from the perspectives of a child or a tall adult. This feature could provide valuable insights into safety aspects such as the height of worktops or sinks.
Last year, IKEA made waves with the introduction of its Wireless Collection, which allows smartphones to be charged wirelessly. This new VR app is the latest experiment by the furniture company to integrate new technologies into the living and home environment of its customers.
However, it's important to note that some users might experience motion sickness during their virtual tour. The app currently does not repeat the ability to open doors and drawers, try out different surface colours, or change their colours.
The app is running as a pilot project and will be updated based on user feedback by August. IKEA is encouraging customers to test the app and provide valuable feedback to help improve the user experience.
In conclusion, IKEA's new VR app offers an exciting and innovative way for customers to shop for furniture. By providing a realistic, immersive environment, customers can make informed decisions about their purchases, and gain insights into the safety and practicality of the furniture in their own homes.
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