In the present day, is it still essential for a small business to own a telephone number in 2019?
In today's digital age, businesses are constantly seeking ways to stand out and connect with their customers. However, a surprising element that can significantly impact a company's professional image is the choice of phone number.
While 0300 numbers are typically reserved for government departments and registered charities, UK-based businesses have a variety of options to choose from. These include 0333, 0345 numbers, and free-to-dial 0800 numbers. Reputable providers, such as Planet Numbers, offer these number formats, each with its own implications. For instance, choosing a 020 number can make a business appear based in London, enhancing its appeal to potential customers in that region.
A recent study by You Gov found that 81% of UK respondents trust local businesses, compared to 57% trusting businesses overall. This highlights the importance of a strong local presence, which a phone number can help foster. Having a phone number on a company's website not only makes it easier for customers to contact the business but also projects a professional image.
In an increasingly digital world, some argue that telephone culture is disappearing. Alexis C Madrigal, a staff writer for The Atlantic, has made this claim. Yet, the absence of a phone number on a company's website could make people suspicious as the business grows. It could even provide a reason for target customers not to utilize the business's services.
Moreover, while digital communication methods like Facebook, Twitter, email, and text messaging are essential, they may not always be conducive to garnering a professional look for a company. A conventional phone call, made as an alternative to these digital options, can help maintain a sense of professionalism and personal touch.
In the competitive business world, the image a business projects is crucial. Small businesses should not jettison a phone number, as it can help strengthen their appeal to the local market and contribute to building trust with their customers. It is important to educate oneself on the differing implications between the various number formats to ease the selection of a number that best suits a business's needs.
Registering a number linked to a specific geographical area of the UK can also help promote a business in that area. For example, a business based in Manchester could register a number with a Manchester area code to boost its local visibility.
In conclusion, a phone number is an essential tool for UK businesses looking to project a professional image and build trust with their customers. By understanding the various number formats and their implications, businesses can make an informed decision that benefits their growth and success.
