Infrared Sauna Selection for Fitness Centers: Guiding You Towards the Optimal Option
In the ever-evolving world of fitness, one key element is gaining prominence: recovery. And at the forefront of this revolution is Sunlighten, the global leader in infrared sauna innovation.
Sunlighten, a pioneer since its inception in 1999, is not just about heat, but about providing integration and a better recovery experience. Their saunas, designed with a consultative approach, guide fitness centre operators through the decision-making process, ensuring they make informed choices that reflect their brand identity and cater to their end users' desires.
Robert Barkoff, Director of Business Development at Sunlighten, advises operators to ask key questions before investing in an infrared sauna. He emphasises that the sauna should reflect the brand identity of the fitness centre and cater to the needs of its patrons, be it muscle relaxation, improved circulation, or recovery.
The global fitness equipment market is expected to expand by over $8 billion by 2030, and the commercial sauna market is expected to exceed $550 million by that same year. This growth is driving the popularity of infrared sauna technology in modern fitness facilities.
Sunlighten's saunas are 95-99% emissive, providing high-quality and high-quantity infrared. This means faster heat-up times, more seamless front desk integrations, and personalised recovery journeys for fitness enthusiasts.
The company's leadership in light science is the result of rigorous testing and innovation. Sunlighten's saunas deliver measurable benefits, including muscle relaxation and improved circulation, making them an attractive investment for fitness centres.
In fact, Sunlighten is seeing roughly 40% of that market being driven by fitness and recovery centres. The return on investment for Sunlighten saunas can be fast, with break-even achieved in as little as 14 to 19 weeks.
Partnerships with gyms for pilot programs have resulted in measurable increases in revenue for fitness centres. Recovery is becoming a non-negotiable part of the fitness experience, making the choices operators make around equipment and partners more important than ever.
Sunlighten focuses on integrating sauna innovation with data-driven wellness to create smarter, more connected recovery experiences. By blending sauna innovation with data-driven wellness, Sunlighten is not just offering a sauna, but a solution for fitness centres looking to provide their patrons with the best recovery experience possible.
