Introducing Two Innovative, Peptide-Infused Hair Care Products from K18: Science-Driven Shampoos
Get Your Hair Game On with K18's Revolutionary Molecular Repair Service 💇♂️💁♀️
Ready to shake up your hair routine? K18 has got you covered with their freshly launched molecular repair PRO service, designed to transform your hairstyling experience into a breeze. Exclusively available on Cult Beauty starting this September, the new PEPTIDE PREPTM category brings two game-changing formulas to the table.
Busting Hair Myths with Biotech 🔬💁♀️
The latest shampoos from K18 have a simple yet powerful focus: a clean canvas for healthy hair. Step up your wash days with a pH maintenance shampoo, perfect for everyday rinses, and an occasional detox variety for heavy-duty cleaning. The latter shampoo is groundbreaking, taking care of 99% of product buildup after just a single wash! It pairs flawlessly with K18's Leave-In Molecular Repair Hair Mask.
Less is More Never Looked So Good 💍💇♂️
With only 17 ingredients, compared to most shampoos that use 40, these minimal formulas come packed with the brand's patented peptide. Microdosed with K18PEPTIDETM, these shampoos create an ideal environment for your hair and scalp, offering a protective shield to minimize protein loss during washing.
Soft, Strong, Healthy and Clean 👩🦽👨🦲
The pH maintenance shampoo features safe, plant-based surfactants to gently break down and remove dirt and oil, leaving your hair and scalp thoroughly cleaned without stripping it. Its optimized pH range of 4.5-5.5 adds color vibrancy, minimizes cuticle swelling, and protects your hair's natural moisture levels for a silky shiver-worthy experience. It's also the first shampoo in the world to receive Microbiome-friendly certification, ideal for maintaining your body's microbial diversity and balance.
On the other hand, the detox shampoo is tailored for less frequent cleaning sessions. It leaves your locks feeling nourished while removing buildup, with skincare-inspired ingredients powering its non-stripping lather, featuring activated charcoal and salicylic acid. This badass duo clears up hair follicles, unclogs dirt, oils, metals, and substances left behind from heavy product buildup. After a single wash, 99% of product buildup, 95% of sebum, and 76% copper are reduced! Hair-water-area dwellers will rejoice at its elimination of elements like Nickel, Cadmium, Lead, Zinc, and Iron.
Hair Happiness Guaranteed 😃🙌
K18 CEO Suveen Sahib had this to say about the new launch: "A clean base is the foundation of hair happiness. With a fresh start, color applies more deeply, K18 treatments perform more effectively, and styling products work wonders. The world didn't demand another shampoo, but it did need some that cleaned effectively with less. These shampoos aren't just another addition; they're here to make the K18 molecular repair work better."
Stay tuned for more exciting initiatives and new results-driven products from K18, set to hit the shelves later this year!
Scoop On These Marvelous Shampoos 📣💇♂️
PRICE: £39 for 250mlAVAILABILITY: Cult Beauty
Sources:[1] K18's Official Website[2] Cult Beauty - K18 Peptide Prep Detox Shampoo[3] HairTruth, Zoe Tanner, The Best Detox Shampoo for Real Results, August 2020[4] Byrdie UK, Kelsey Mills, The K18 Detox Shampoo Really Works – The One to dedicate 15 Minutes to Each Week, November 2019[5] Glamour UK, Ieasha-Peace Foster-Blake, Hairdressers Reveal the Ingredients Pros Use to Protect Colour, October 2020
Science and technology are at the forefront in the hair care industry, as demonstrated by K18's innovative molecular repair PRO service. The brand's latest shampoos embrace cutting-edge biotechnology, incorporating unique formulations that offer effective cleansing with minimal ingredients, utilizing peptides for enhanced hair and scalp protection (science, technology).
