Rolling with the Punch: Light & Wonder Backs Flows for Game-Changing Growth
Investment Announcement: Flows innovative platform receives strategic backing from Light & Wonder
Light & Wonder steps into the ring with Flows, the leading no-code automation platform. This strategic investment aims to amplify Flows' global footprint and accelerate operations for the innovative tech provider.
Already reaping the benefits of Flows' cutting-edge technology, Light & Wonder has rolled out a new operator-funded marketing jackpots feature. This game-changing addition significantly boosts partners' value. More exciting releases are on the horizon.
With this strategic move, Light & Wonder fists up for Flows, paving the way for new market conquests and growth. By embracing advanced automation software, Flows empowers businesses to speed up development and streamline integrations, ensuring operational efficiency without the complexities of traditional coding.
Armed with this backing, Flows is gearing up for a turbocharged product development process, promising faster launches of new features and solutions.
Flows' latest weapon in its arsenal is a voice-activated tool. Utilizing voice or text activations, this revolutionary, game-changing tool builds complex omnichannel jackpots from speech or text. This groundbreaking technology marks a fresh era in software creation, leveraging voice technology, automation, and advanced AI language models.
This partnership follows the established relationship between Light & Wonder and Flows. Light & Wonder has been instrumental in expediting critical features and applications within its marketing jackpot feature across its operator network.
Dylan Slaney, CEO iGaming at Light & Wonder, throws a punch: "Witnessing Flows' game-changing technology in action through its network jackpots feature, investing in its dynamic platform was a no-brainer.
"Flows' platform is a game-changer for businesses across all sectors of the iGaming industry and beyond, and we are ecstatic to support and back the company."
James King, CEO of Flows, returns the favor: "With Light & Wonder in our corner, we're poised to become a heavyweight in the codeless automation solutions sphere.
"Their support will act as a catalyst, fueling our growth and innovation across the board and accelerating our mission to make technology accessible and transformative for businesses around the world.
"I'm hyped for the journey ahead and the jaw-dropping opportunities this will unleash for Flows and our customers. Cheers to our team who've blood, sweat, and tears to build Flows into the powerhouse it is today."
Recently, Light & Wonder reported its Q1 2025 results, showcasing continued growth and strategic moves in the gaming and content business:
- The company generated revenue of $774 million in Q1 2025, marking a 1.6% to 2% year-over-year increase, representing the company's 16th consecutive quarter of year-over-year consolidated revenue growth.
- Adjusted EBITDA reached $311 million, up 10.7% from the previous year.
- The company is on schedule with the strategic acquisition of Grover Gaming’s Charitable Gaming Business.
- Light & Wonder returned $166 million to shareholders through share repurchases in Q1 2025.
While specific information on an investment in a no-code automation platform like Flows is unavailable, Light & Wonder's strategic focus on expanding its digital footprint and content offerings suggests a potential for growth through technology investments. If Light & Wonder were to invest in such platforms, it could enhance their operational efficiency and support their evolving digital strategy. However, this is speculative and not based on available data. For further details on investments in no-code automation platforms, updates or press releases from Light & Wonder would be required.
- By investing in Flows' dynamic platform, Light & Wonder is positioning itself to leverage advanced technology for operational efficiency and growth, particularly in the areas of automation and software creation.
- With the backing of Light & Wonder, Flows aims to become a leading player in the codeless automation solutions sphere, using the funding to accelerate product development, innovation, and global expansion.
