Investment Firm, Atomic Capital, Unveils INR 400 Crore for Support of Early-Stage Indian Consumer, Consumer-Tech, and Consumer-Enabler Entrepreneurial Ventures
In a significant move for the Indian startup ecosystem, Atomic Capital has announced the closure of its maiden fund, boasting a corpus of over INR 400 crore. This fund is set to invest in early growth-stage Indian startups operating within the consumer, consumer-tech, and consumer-enabler sectors.
Atomic Capital distinguishes itself through its deep operational engagement and a focused, "Operating VC" approach to backing bold founders. The fund is bullish on Middle India and the evolving digital infrastructure, viewing these as key drivers of India’s consumption story through 2030.
The fund's investment strategy targets capital-efficient businesses addressing large and expanding markets. Atomic Capital plans to deploy both initial and follow-on capital over the next 2-3 years, aiming for a curated portfolio of 10-12 companies. The average first cheque size for the fund is between INR 10 and 30 crore.
Some of the startups already in Atomic Capital's portfolio include ConsciousChemist, a beauty and personal care brand; Doodhvale Farms, a dairy and food company; Rio Beverages, a beverages manufacturer; and Anny, a Gurgaon-based women’s western apparel brand. The fund also invests in sectors such as nutraceuticals, jewellery, pet care, home furnishing, logistics, e-commerce SaaS, omnichannel infrastructure, and manufacturing.
Atomic Capital's philosophy centers around DPI in investment and exit decisions. Over the past 12 months, the fund has already invested INR 50 crore across four startups. The fund reached its first close at INR 155 crore in 2024, and a portion of the fund's corpus is reserved for follow-on investments. Atomic Capital has also issued a term sheet for its fifth investment.
Atomic Capital operates as an “Operating VC,” providing hands-on support in hiring, partnerships, go-to-market strategies, and financial structuring, reflecting a partnership model that goes beyond just capital infusion. The fund has received strong commitments for the remaining amount, taking it to full closure.
In summary, Atomic Capital's investment strategy is designed to build enduring, capital-efficient consumer brands that leverage India’s expanding markets. The fund's approach emphasizes deep operational engagement, founder alignment, sustainable growth, and disciplined capital usage, preferring disciplined capital efficiency and early profitability over a “spray-and-pray” approach.
- Atomic Capital is an "Operating VC" that distinguishes itself through its deep operational engagement and focus on supporting bold founders in the Indian startup ecosystem.
- The fund's investment strategy targets capital-efficient businesses addressing large and expanding markets, with a focus on the consumer, consumer-tech, and consumer-enabler sectors.
- Atomic Capital plans to deploy both initial and follow-on capital over the next 2-3 years, aiming for a curated portfolio of 10-12 companies, with an average first cheque size between INR 10 and 30 crore.
- Atomic Capital views Middle India and the evolving digital infrastructure as key drivers of India’s consumption story through 2030, and it invests in various sectors such as beauty and personal care, dairy and food, beverages, women’s western apparel, nutraceuticals, jewelry, pet care, home furnishing, logistics, e-commerce SaaS, omnichannel infrastructure, and manufacturing.
