JobRad to Cut Jobs Amid Bike Industry Challenges and Sales Decline
JobRad, Germany's leading bike leasing company, is facing challenges in the bike industry and plans to cut jobs. The company, which has seen significant growth in bike leasing sales from 2019 to 2024, is now grappling with a 10.3% decline in total sales last year. JobRad employs around 1,000 people and has started talks with the works council regarding the job cuts.
The decision to cut jobs was initiated by JobRad's management, led by CEO Florian Baur, in response to market challenges and a phase of consolidation after years of growth. The exact number of jobs to be cut is not yet confirmed but could be in the dozens. JobRad's growth has stagnated in 2024, and the company had expected a slowdown in 2025. Meanwhile, the works council is working to prevent dismissals and will collaborate with the employer to restructure the company.
JobRad is optimistic about navigating through these challenges and plans to automate processes more strongly and review existing processes to adapt to the current situation. Despite the setbacks, the company remains confident in leading the industry and initiating the next phase of growth.
JobRad, the market leader in bike leasing in Germany, is facing job cuts due to challenges in the bike industry. The company, which has seen significant growth in bike leasing sales, is now dealing with a decline in sales and stagnant growth. JobRad is working with the works council to restructure the company and plans to automate processes to adapt to the current challenges. Although the number of job cuts is not yet confirmed, the company remains optimistic about leading the industry through these challenges and initiating the next phase of growth.
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