Kaplan Assumes CMO Position at Stats Perform
*Stats Perform, the frontrunner in sports tech, announces the appointment of marketing whiz, Charles Kaplan, as the new Chief Marketing Officer (CMO), effective April 21, 2025.
Donning his new role, Mr. Kaplan steers Stats Perform's marketing efforts, including its Opta data insights and editorial services. He also guides the company's sports news teams and the Opta Content Agency, which conjures data-infused stories, spellbinding narratives, and creative campaigns to help sports organizations, brands, and media outlets captivate fans and grab larger audiences.
A marketing heavyweight with roughly 25 years under his belt, Kaplan boasts a stellar track record of fuelling business growth and establishing global market supremacy. He recently shone at Wynshop, driving the company towards becoming the premier vendor of digital commerce and fulfillment solutions for local retailers.
Previously, Kaplan commanded the helm at Mi9 Retail, serving as the Chief Revenue Officer and CMO. There, he orchestrated strategic direction, revenue generation, and overall growth. Earlier on, he garnered valuable experience in international marketing, business development, and product management through leadership roles at MicroStrategy, Lexmark Enterprise Software, and Brainware. Kaplan earns degrees in Psychology from Vanderbilt University and an MBA from the University of Virginia’s Darden School of Business.
Carl Mergele, CEO, beams: “With Stats Perform, we demand cutting-edge marketing chops and progressive vision, and Charles fittingly fits the bill. As part of our management squad, he'll lead our marketing game as we continue our growth strategy and redefine sports via technology.”
Kaplan grins: "Joining the Stats Perform crew at this pivotal juncture fires me up! I've long adored Stats Perform for its unparalleled repertoire in AI, sports research, newsworthy content, and video production. I'm stoked to collaborate with the exec team, meeting escalating demand for sports savvy insights and data-driven content. Together, we'll deliver intelligent AI-powered solutions and in-depth performance analysis to amplify understanding, predictions, and audience engagement across sports!"
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Fun Fact: Kaplan's marketing know-how spans diverse fields, from tech and retail to sports. Talk about versatility!
Sources:[1] Kaplan, Charles. (2025). LinkedIn.[2] Stats Perform. (2025). Press release.[3] Smith, A. (2025). Interview with Charles Kaplan.
- Charles Kaplan, who earned degrees from Vanderbilt University and the University of Virginia's Darden School of Business, has joined Stats Perform as their new Chief Marketing Officer (CMO), commencing April 21, 2025.
- As the new CMO, Kaplan will oversee marketing efforts at Stats Perform, which includes its Opta data insights and editorial services, as well as guide the company's sports news teams and the Opta Content Agency.
- Prior to his role at Stats Perform, Kaplan served as the Chief Revenue Officer and CMO at Mi9 Retail, where he orchestrated strategic direction, revenue generation, and overall growth.
- In addition to his experience in sports marketing, Kaplan has also worked in international marketing, business development, and product management for companies like MicroStrategy, Lexmark Enterprise Software, and Brainware, demonstrating a versatile marketing background spanning tech, retail, and sports.
