Kia Tops the Latest Chart of Most Viewed Non-Premium Automotive Television Commercials
In the automotive world, the battle for attention on television screens is fierce. Here's a breakdown of some of the most noteworthy performances from the week of July 7–13, 2025.
Hyundai's Getaway Sales Event ad made a strong impression with 76.8 million national TV ad impressions. The therapeutist-themed commercial also stood out for its high Attention Index of 101, indicating viewers were more likely to pay attention to it compared to the average ad. The ad also had a Therapist's Interruption Rate of 3.64%, suggesting a relatively low number of viewers changed the channel during the ad's airing.
Subaru took the second spot with their commercial, which focused on awards from Consumer Reports. The ad reached an impressive 107.9 million national TV ad impressions. Interestingly, Subaru's third-place commercial, which didn't focus on awards, performed in the 100th percentile for attention, likeability, and watchability.
Kia's 2026 Sportage X-Pro commercial was another standout, racking up 204.8 million national TV ad impressions. Nearly half of these impressions came from primetime ad airings, and the ad received an 85% brand match from iSpot's Creative Assessment. House Hunters delivered the most reach for Kia's ad, accounting for 5.5% of total impressions.
Jeep's promotional tie-in with Jurassic World Rebirth also made a splash, earning 83.3 million national TV ad impressions. The ad's Estimated National TV Ad Spend was $705,927, and it had an Interruption Rate of 3.39%. CBS Mornings led for reach in Jeep's ad, accounting for 5% of total impressions.
While specific rankings for the top 5 most-seen auto TV commercials for the week in question were not publicly available, it's clear that these brands made a significant impact on viewers. For more detailed data, consult reports or databases from TV ad measurement services like Nielsen or iSpot.tv, which specifically track and rank TV commercial impressions and program reach by category and timeframe.
In the realm of technology and finance, these brands leveraged data from TV ad measurement services to maximize their impact during their commercial campaigns. Hyundai's Getaway Sales Event ad incorporating therapy themes reported an impressive 76.8 million impressions, with an Attention Index of 101, and Jeep's Jurassic World partnership raked in 83.3 million impressions, showcasing the fusion of sports and automotive marketing strategies.
