Large-scale retailer Homzmart ventures into logistics, introducing Lifters – a platform designed for shipping oversized and hefty items throughout Egypt.
In the vibrant city of Cairo, Egypt, the digital landscape is being transformed with the launch of Lifters, a standalone logistics platform by Homzmart, an online furniture marketplace.
Homzmart, which sells furniture, home appliances, and electronics in Egypt and Saudi Arabia, has been a trailblazer in the e-commerce sector. In 2021, it expanded into Saudi Arabia, and in 2022, it secured a significant $23 million pre-Series B round of funding. The latest venture, Lifters, was birthed from the insights gained during this growth journey.
Ibrahim Mohamed, Homzmart's co-founder and COO, is leading the charge. With extensive experience in logistics, Mohamed leveraged his expertise to develop Lifters as a solution dedicated to improving logistics services, particularly in the challenging realm of last-mile delivery.
Mohamed's background includes serving as Director of Operations at Egyptian logistics startup Bosta and leading logistics development for Jumia Egypt before co-founding Homzmart in 2019.
The funding for Lifters was backed by STV, Nuwa Capital, Impact46, and Outlier Ventures.
Lifters positions itself as a tech-driven, end-to-end logistics provider, offering a range of services designed to optimize the transportation and handling of goods. These services include last-mile delivery, on-demand logistics, freight and cargo solutions, technology-driven tracking and management, and support for e-commerce and retail.
In addition, Lifters offers tailored 3PL services and linehaul operations as part of its B2B supply chain solutions, making it a versatile choice for businesses of all sizes. The platform is focused on large and bulky shipments, aiming to serve not only Homzmart's customers but also third-party businesses across Egypt.
The launch of Lifters was announced by Mahmoud Ibrahim, Homzmart's co-founder and CEO, on LinkedIn, calling it a significant milestone after five years of investment in logistics infrastructure.
As the digital landscape in Egypt continues to evolve, Lifters is poised to play a crucial role in enhancing the reliability and customer satisfaction of logistics services, particularly in the last-mile delivery operations. The platform is set to transform the way goods are transported, handled, and delivered, making it easier for businesses and individuals to manage their shipping needs.
This article was published in Cairo, Egypt, in 2025.
Written by MB Staff
In the course of Homzmart's expansion and growth, it secured a substantial $23 million pre-Series B round of funding in 2022, which was utilized to develop Lifters, a tech-driven logistics platform. Lifters, under the leadership of Homzmart's COO Ibrahim Mohamed, offers a variety of services such as last-mile delivery, on-demand logistics, freight and cargo solutions, technology-driven tracking, and management, aiming to cater to both businesses and individuals across Egypt.
