Luxury watch brand Rolex collaborates with photographer Cristina Mittermeier in an ocean conservation effort.
Curious Journey of Cristina Mittermeier: Championing Marine Conservation
Cristina Mittermeier, a passionate advocate for our planet, muses, "I've been on a mission to rouse an larger crowd to join me in appreciating our stunning blue world and championing its preservation." The quest for communication led her to photography, a tool she seized on instinct.
ThisChoice of career served her well. Numerous awards, trips to over 130 countries, often on assignment for National Geographic, and earning the title of Adventurer of the Year in 2018 are milestones in her oceanic odyssey. Her Instagram account, brimming with marine life images, marked history when it amassed one million followers, fostering a supportive community of ocean crusaders.
Being inducted into Rolex's 'Reach for the Crown' campaign, and becoming a Rolex Testimonee, presented another chance to broadcast her marine conservation message. Mittermeier shared her joy, asserting, "I've been yearning for a brand that aligns with my values and work. I'm thrilled to join the Rolex family."
Rolex's commitment to ocean preservation through the Perpetual Planet Initiative resonated with Mittermeier's priorities. This initiative encompassed projects from utilizing advanced technology with expert diver teams to aiding coral reef restoration programs. Launched in 2019, the initiative embarked on collaborations with over 30 organizations across Oceans, Landscapes, Science, Health, and Technology.
Mittermeier's work synergizes with Rolex's marine conservation efforts. Her association with the initiative empowered her to amplify her message, leveraging the brand's prestige without impeding her independence or goals.
The partnership between Mittermeier and Rolex extends to supporting her and her partner Paul Nicklen's work at SeaLegacy – a non-profit organization they founded in 2014. SeaLegacy aims to uplift ocean conservation efforts using storytelling and photography, emphasizing heroes and solutions in the marine world.
Bestowing emotion in her photographs, Mittermeier asserts, "I believe the power to capture feelings on a 2D canvas called a photograph, and then conveying these emotions to the viewer, is a unique gift." Empathy, she believes, is key to bridging gaps and protecting our planet. With Rolex, Mittermeier strives towards a shared objective: to save our world.
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Sources:[1] Rolex - Perpetual Planet Initiative: https://www.rolex.org/perpetual-planet[2] International League of Conservation Photographers: https://www.ilcp.org/[3] SeaLegacy: https://sealegacy.org/
- Cristina Mittermeier, in her ongoing mission to stir interest in marine conservation, partners with Rolex, a brand known for its commitment to ocean preservation through technology and science, as part of the Perpetual Planet Initiative.
- Mittermeier, in her role as a Rolex Testimonee, continues to amplify her environmental-science message, collaborating with Rolex on projects that combine advanced technology with efforts to restore coral reefs and promote ocean conservation; her work with the brand is in alignment with SeaLegacy's aim to empower conservation storytelling.
