Media.net & Claritas Launch ELEVATE for Sell-Side Attribution in Cookieless Environments
Media.net and Claritas have merged to introduce ELEVATE, a pioneering sell-side attribution, measurement, and optimization system for programmatic advertising on the open web. Launched on October 1, 2025, in New York, ELEVATE aims to address measurement gaps and restore access to audiences in cookieless environments.
ELEVATE offers real-time measurement across multiple conversion types, including site visits, app installations, lead generation, and purchase transactions. It combines Media.net's inventory intelligence with Claritas' deterministic audience data and AI-driven attribution. The platform incorporates contextual signals and alternative identifier technologies to maintain measurement capabilities in cookieless environments.
Operating within the sell-side path, ELEVATE embeds attribution capabilities upstream in the supply chain. It addresses issues such as high-performing inventory being deprioritized and cookieless traffic receiving less investment. The platform enables intelligent sell-side decisioning, automatically routing inventory toward strategies that demonstrate the strongest results across formats.
ELEVATE, launched by Media.net and Claritas, provides advertisers and agencies with a comprehensive solution for sell-side attribution, measurement, and optimization in programmatic advertising. Interested parties can contact [email protected] for more information.
