Media's function at WAFG (Without Fear or Favor Group)
Lars Rolle, a seasoned professional in press and media relations, has taken on a new challenge as the Press and Public Relations Officer at the Association of Non-Alcoholic Beverages (wafg), effective June 1, 2025.
Prior to this new role, Rolle honed his skills in the press office of the FDP parliamentary group in the German Bundestag. He started as a Press Officer and later served as Deputy Head of Press, with occasional stints as acting Head of Press. His extensive experience in these roles will undoubtedly prove beneficial to the wafg.
The wafg, an essential entity in the beverage industry, is likely to benefit from Rolle's expertise. His role at the association involves strengthening and developing its press and media relations, a task he is well-equipped to handle given his proven track record of success in this field.
Rolle reports directly to Detlef Groß, the CEO of wafg, and will be responsible for managing the association's press and media relations. Christian Weis, who previously held the position of Press and Public Relations Officer at wafg, has passed the baton to Rolle.
Gross expressed his confidence in Rolle, stating, "Lars brings a wealth of experience and knowledge to our team. We are excited to have him on board and look forward to the positive impact he will have on our press and media relations."
Rolle's appointment marks a significant step in his career, as he takes on the responsibility of managing the press and media relations for a major organisation in the beverage industry. The wafg is fortunate to have Rolle's skills and experience on its side, and the beverage industry can expect to see the association thrive under his leadership.
Lars Rolle's new role at the Association of Non-Alcoholic Beverages (wafg) will undoubtedly leverage his expertise in data-and-cloud-computing technology,, given his extensive experience in media relations and digital communications during his tenure in the press office of the FDP parliamentary group. The wafg will undeniably benefit from his technological acumen as he navigates the complex landscape of press and public relations in the 21st century.
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