Microgaming reveals fresh corp website and Play It Forward platform updates
Revamped iGaming Pioneer Microgaming Readies for New Horizons with Modernized Visual Identity
Stepping into its fourth decade, Microgaming—one of the rare iGaming companies to reach the 30-year milestone—is preparing for a fresh start with a comprehensive visual rebranding. This transformation will not only reshape the company's visual landscape but also serve as a testament to its ongoing evolution.
The decision to revamp Microgaming's visual language heralds the start of an exciting journey for the company, aiming to return to its roots as a leading platform software provider in the iGaming sector, a position it held since its inception in 1994.
Although the Microgaming name and logo will stay as symbols of the company's storied history and the three decades of progress it has weathered, the visual overhaul will breathe new life into the brand with a contemporary aesthetic, bold design elements, and an emphasis on its team members.
With the primary message being that Microgaming's pioneering platform software and technology process over 210 million bets per day and supports renowned online gaming brands in delivering seamless and responsible gaming experiences, the new value proposition will showcase its past, present, and future.
Following its acquisition of several key assets, including the distribution business and online games portfolio, by Games Global in 2022, Microgaming has shifted its focus from being a content aggregator to reaffirming its status as a corporate platform software and technology provider.
As Microgaming has garnered over 20 industry awards while championing diversity and inclusion in the workplace, it's no surprise the change in direction is the result of joint boardroom discussions and staff contributions. This collaborative effort mirrors the people-centric approach Microgaming aims to embody in its visual rebrand.
To celebrate the individuals and partners who have helped Microgaming ascend to its position as an iGaming behemoth, the company will host a grand celebration in June.
Alex Wilson, Microgaming's Head of Marketing, shared his excitement about the rebranding, stating: "We're thrilled to announce the revamping of our corporate and Play It Forward websites at Microgaming, as it not only breathes fresh visual life into our brand but also redefines who we are as a business. Having been in the industry for 30 years, the repositioning of our value proposition will help us get back to our roots as an established corporate platform software and technology provider while honoring the people who've contributed to our success. The shift sets the stage for what promises to be a transformative journey for the company as we embark on a new chapter in our development, and we can't wait to share it with our iGaming peers."
Online gaming and sports betting industries will find new dynamics with Microgaming's modernized visual identity, as the industry titan aims to strengthen its position as a leading platform software provider. The rebranding process also reflects Microgaming's ongoing evolution in finance, technology, and inclusive work culture.
