Microsoft names Amr Kamel as General Manager for UAE, focusing on AI and digital transformation
Amr Kamel, a seasoned Microsoft executive with nearly 20 years of experience, has been appointed as the General Manager of Microsoft UAE, effective from July 1, 2025 [1][2][3]. In his new role, Kamel will lead Microsoft's operations in the UAE with a focus on supporting the country's national digital transformation and artificial intelligence (AI) priorities.
Kamel's extensive experience includes serving as General Manager for Microsoft across Central & Eastern Europe, the Middle East, and Africa. His impressive track record includes driving the strategic relationship between Microsoft and UAE-based AI technology holding company G42 [1][2].
In his new position, Kamel's responsibilities will encompass driving sustainable economic growth, empowering customers, partners, and developers to fully leverage cloud computing and AI, and expanding Microsoft’s impact across key UAE sectors such as healthcare, energy, education, and finance [1][2]. He will also lead efforts to upskill one million people in AI by 2027, a significant goal towards the UAE's digital ambitions.
Kamel's appointment reflects Microsoft's ambition to accelerate the UAE's AI and digital transformation agenda at scale. He sees the UAE as having incredible digital ambition and is thrilled to lead the Microsoft UAE team [1][2]. Kamel's inclusive leadership style, deep regional expertise, and commitment to using technology to create lasting positive change make him an ideal fit for this role.
Kamel's new role also involves continuing to oversee Microsoft's strategic partnership with UAE-based AI technology company G42. This partnership has delivered a first-of-its-kind sovereign cloud offering for the public sector and regulated industries, with a strong emphasis on AI innovation, data security, and compliance [1][2].
In his most recent role as General Manager - Global Partner Solutions for Microsoft across Central & Eastern Europe, the Middle East, and Africa, Kamel accelerated the company's partner ecosystem and delivered cutting-edge solutions [1][2]. He will continue leading the G42 relationship as part of his new remit.
Kamel's personal mission is to contribute to the UAE's transformation at scale. He aims to foster sustainable economic growth and empower the next generation of developers, entrepreneurs, and organizations. He believes in technology's potential to unlock human potential, drive innovation, and create meaningful impact.
Sources: [1] Microsoft. (2025). Microsoft UAE Appoints Amr Kamel as General Manager. [online] Available at: https://news.microsoft.com/microsoft-uae-appoints-amr-kamel-as-general-manager/ [2] Gulf News. (2025). Microsoft appoints Amr Kamel as General Manager for UAE. [online] Available at: https://gulfnews.com/business/technology/microsoft-appoints-amr-kamel-as-general-manager-for-uae-1.1689020324913 [3] Zawya. (2025). Microsoft names Amr Kamel as General Manager for UAE. [online] Available at: https://www.zawya.com/mena/en/business/story/Microsoft_names_Amr_Kamel_as_General_Manager_for_UAE-ZAWYA20250701093300/
- Amr Kamel, in his new role as General Manager of Microsoft UAE, aims to drive sustainable economic growth and empower customers, partners, and developers to fully leverage cloud computing and AI, particularly in sectors such as education, healthcare, finance, and energy.
- Kamel's appointment by Microsoft signifies a commitment to accelerate the UAE's AI and digital transformation agenda at scale, with a focus on upskilling one million people in AI by 2027 and continuing their strategic partnership with UAE-based AI technology company G42.
- Kamel's strategic relationship with G42 in the past has delivered a first-of-its-kind sovereign cloud offering for the public sector and regulated industries, with a strong emphasis on AI innovation, data security, and compliance.
- Kamel's leadership style, characterized by inclusion, deep regional expertise, and a commitment to using technology to create lasting positive change, makes him an ideal fit to lead Microsoft's operations in the UAE.
- In his personal mission, Kamel seeks to contribute to the UAE's transformation at scale by fostering innovation, unlocking human potential, and creating meaningful impact in business, technology, artificially intelligent systems, and various sectors like healthcare and education.
