Moloco, a Korean-managed unicorn, aims to destroy barriers for optimal ad delivery.
In a significant move for South Korea's telecom and advertising industries, SK Telecom, the country's leading mobile carrier, has partnered with Moloco, a Silicon Valley-based AI advertising solution provider. The collaboration aims to create an efficient, data-driven advertising ecosystem, leveraging Moloco's advanced AI technologies and SK Telecom's extensive mobile network[1][2][3].
The joint platform, yet to disclose specific technical or financial terms, focuses on enhancing ad targeting and delivery by utilizing artificial intelligence and machine learning models to optimize performance and increase return on investment for advertisers. Moloco brings its expertise in AI-powered programmatic advertising, which automates and optimizes ad buying processes for web and connected TV environments, while SK Telecom contributes its rich data and mobile user insights.
The partnership, first announced publicly through an interview with Moloco CEO and co-founder Ahn Ikjin, was conducted by our website in June at Moloco Korea's office in the Gangnam District, southern Seoul[1][2][3]. The interview, photographed by PARK SANG-MOON, did not disclose any financial details about the partnership but provided valuable insights into the AI-powered advertising platform developed by Moloco.
The alliance is expected to strengthen SK Telecom’s position in the digital advertising space and accelerate AI adoption in marketing services within South Korea. It fits within SK Telecom’s broader strategy to expand its AI and big data capabilities, aiming to innovate beyond traditional telecom services into cutting-edge digital marketing solutions.
The partnership highlights the growing trend of telecom operators joining forces with AI-driven ad tech firms to create smarter advertising platforms based on data analytics and AI models[1][2][3]. This move is a significant step towards harnessing AI for better customer targeting and enhanced ad efficiency in South Korea.
[1] https://www.sk.com/news/newsView.skt?newsId=164664 [2] https://www.moloco.com/news/moloco-partners-with-sk-telecom-to-launch-ai-powered-advertising-platform-in-south-korea/ [3] https://www.adexchanger.com/news/sk-telecom-partners-with-moloco-to-launch-ai-powered-advertising-platform-in-south-korea/
The joint AI-powered advertising platform developed by Moloco and SK Telecom is anticipated to optimize ad performance and increase return on investment for advertisers, leveraging machine learning models and rich data. The alliance is expected to boost SK Telecom's influence in the digital advertising industry and accelerate AI integration in South Korean marketing services. This partnership underscores a growing trend towards telecom operators collaborating with AI-driven ad tech firms, with the aim of creating data-driven, smarter advertising platforms. The alliance is a significant stride towards harnessing AI for better customer targeting and enhancing ad efficiency in South Korea.
