Multiple bloggers face legal action for alleged libelous claims against Nio
In the ever-evolving world of technology and social media, Nio Inc., a leading Chinese electric vehicle manufacturer, has found itself embroiled in a series of defamation lawsuits against several bloggers. These lawsuits, initiated in response to the alleged spread of false information, have raised questions about online misinformation, brand reputation, and the role of social media influencers.
The Origins of the Conflict
The legal battle between Nio and the bloggers began in July 2025, when Nio's legal department announced that they were suing multiple accounts for defamation. This move was a proactive response to a wave of false information that was spreading online, particularly as Nio's sub-brand Onvo was preparing to launch its highly-anticipated L90 SUV[1]. The company asserted that this misinformation had caused significant damage to its brand and the reputation of its employees.
The Bloggers Involved
The bloggers named in the lawsuits include 海闲思录, 大D有态度, 阿文鉴机, 山丘下的星星, 你真是个傻孩子, 至尊宝哥哥, and ιοιδ sch_A_. Among these, 大D有态度 is a notable figure, known for his support of Li Auto, a rival company, on Weibo[1]. With a following of 444,000, he has been vocal about his experiences with Li Auto's products and has been an active supporter of the company.
The Impact on Onvo L90 SUV Launch
Despite the legal challenges, Onvo has reported full production capacity for its new models, indicating strong demand[4]. While the lawsuits may have had a temporary effect on public perception, they do not seem to have significantly impacted the launch's market success. Nio's proactive approach during critical product launches like the Onvo L90 SUV demonstrates the company's commitment to maintaining its brand image.
Recent Developments
In August 2025, Nio further escalated its legal battle, filing lawsuits against five more social media accounts for allegedly spreading false information and defaming the brand[2]. This ongoing effort underscores Nio's commitment to protecting its reputation and suggests that the company will continue to take a firm stance against perceived defamation.
Conclusion
The defamation lawsuits against bloggers represent Nio's strategy to maintain its brand integrity, especially during significant product launches. While these actions have been directed at both Li Auto supporters and other critics, they highlight the challenges companies face in managing online information and the importance of legal action as a tool for brand protection. As the landscape of social media continues to evolve, it is likely that such cases will become more common, underscoring the need for companies to be vigilant in safeguarding their reputations.
The same group of bloggers named in the defamation lawsuits, including '大D有态度', have been accused of spreading false information about Nio's automotive technology and interfering with the launch of Onvo's L90 SUV. '大D有态度' is known to show his allegiance to Li Auto, a rival company in the automotive industry, on Weibo. Although these lawsuits have briefly affected the public perception of Onvo's product launch, the strong demand for the L90 SUV indicates its market success, showcasing Nio's resilience in maintaining its brand image.
