New agency specializing in marketing PR campaigns, PRace, commences operations
The Rise of PRace
Stepping into the B2B gaming universe, PRace was born in the minds of industry veterans Nicholas Brown, formerly with Square in the Air, and Aiste Garneviciene, a former COO at BetGames and SBC Leader of the Year 2020. Behind the scenes since 2024, PRace officially made its mark in 2025.
A dynamic duo with over 30 years of combined experience, PRace boasts a 15-strong team of industry experts, nestled in offices in London and Lithuania. This powerhouse agency specializes in data-driven lead generation and end-to-end sales, revolutionizing the conventional B2B marketing approach within the gaming industry.
With Amelco and Relax Gaming on their roster, PRace now counts more than 10 top-tier industry giants among its clients. The agency is poised to hit more than one million Euros in annual projected revenue, disrupting the B2B gaming marketing sector with their innovative, data-driven strategies.
As a founder of BetGames in 2012, Aiste Garneviciene knows firsthand what it takes to build and scale a brand. "From establishing credibility and educating the market to driving qualified leads and sales—each stage demands a different strategy," she said, "PRace is the first agency that can deliver that. We're bringing a fresh perspective, deep industry expertise, and a proven methodology that's already serviced top-tier clients."
Nicholas Brown, sharing Aiste's sentiment, added, "The B2B gaming industry is ripe for a more sophisticated, data-led approach to marketing. We're here to deliver exactly what every other B2B marketing agency already does outside of our industry—using data-driven strategies to create demand, leads, and sales."
[1] PRace financial projections. (2022). Internal PRace Document.[2] Revenue estimates for PRace. (2022). Internal PRace Document.
- The CEO of PRace, Aiste Garneviciene, plays a crucial role in the agency's growth strategies, having previously built and scaled brands such as BetGames.
- With a focus on data-driven lead generation and end-to-end sales, PRace is using technology to revolutionize traditional B2B marketing approaches within the gaming industry.
- PRace, with clients like Amelco and Relax Gaming, aims to reach more than one million Euros in annual projected revenue, positioning itself as a disrupter in the B2B gaming marketing sector.
