New Layer 1 Blockchain Unveiled by WOM Protocol, Supporting SocialFi
WOM Protocol, a pioneer in decentralized word-of-mouth (WOM) marketing, has taken a significant step forward with the launch of its EVM-compatible Layer 1 blockchain on Testnet. This move, announced in July 2025, marks a significant technical upgrade aimed at providing a scalable, secure, and trustworthy foundation for SocialFi applications—social platforms where financial incentives and decentralized governance intersect.
The WOM Protocol's infrastructure, first outlined in 2020, has been under continuous development, with a focus on authentic content promotion and reputation-based systems well before SocialFi became a mainstream concept.
**Key Current Developments:**
The EVM-compatible Layer 1 blockchain is currently operational on Testnet, allowing developers and partners to build, test, and integrate SocialFi applications within the WOM ecosystem. The WOM platform has already validated over 300,000 pieces of content and processes up to 200,000 daily transactions, demonstrating robust infrastructure and adoption through affiliated apps like BULLZ and WOM Authenticator.
WOM Protocol stands out in a crowded field by integrating content validation and credibility mechanisms, responding to the rising importance of authentic, AI-resistant information in SocialFi and InfoFi spaces. As of July 2025, WOM’s native token is trading around $0.016–$0.022, with a current market capitalization in the $4–22 million range (sources vary), and a circulating supply of approximately 193 million tokens.
**Future Plans and Roadmap**
WOM Protocol’s roadmap is centered on ecosystem expansion and a full transition to a proprietary blockchain network. The protocol is gearing up for its Mainnet launch, expected in 2026. This will mark the migration of existing applications—such as BULLZ and WOM Authenticator—to the new Layer 1 blockchain, consolidating WOM’s operations within its own ecosystem.
WOM plans to roll out universal content verification mechanisms that can be adopted across different decentralized platforms, enhancing trust and interoperability in the SocialFi sector. The team is actively exploring new SocialFi use cases and partnerships, aiming to broaden the protocol’s utility and attract more developers and users to its blockchain.
As AI-generated content proliferates, WOM is positioned to leverage its early-mover advantage in reputation systems, offering tools that prioritize content authenticity and creator credibility.
**Summary Table: WOM Protocol’s Layer 1 Blockchain**
| Aspect | Current Status (2025) | Future Plans (2026 onward) | |------------------------|-----------------------------------------|----------------------------------------------| | Blockchain Stage | Testnet live, EVM-compatible | Mainnet launch planned | | Adoption & Use | 300k+ content validations, 200k daily tx| Migration of major apps to Mainnet | | Focus Areas | Content authenticity, scalability | Cross-platform verification, new SocialFi apps| | Market Position | Early leader in SocialFi, reputation tech| Broader ecosystem, universal adoption tools |
The WOM Protocol's blockchain supports up to 10,000 transactions per second, and transaction fees start from $0.001. The project has refined its protocol, expanded its ecosystem, and validated the scalability of authentic content promotion. The WOM Protocol's blockchain is expected to serve as a home for decentralized communities.
WOM has introduced a two-year grant program totaling $1 million in WOM tokens to accelerate development and adoption across its network. The WOM Protocol's Testnet is live, and the project targets a 2026 Mainnet launch. The blockchain launch is a significant step for WOM Protocol's mission to create scalable and trustworthy recommendation-based ecosystems.
Technology integration has been a crucial aspect of WOM Protocol's development, with the launch of its EVM-compatible Layer 1 blockchain on Testnet marking a significant technological upgrade in 2025. This advancement paves the way for the scalable and secure delivery of SocialFi applications within the WOM ecosystem.
As the WOM Platform transitions to Mainnet in 2026, it will incorporate universal content verification mechanisms, enhancing trust and interoperability across different decentralized platforms, leveraging technology to bring innovation to the SocialFi sector.
