New Look: Datasembly Introduces Real-Time Intelligence System in Action
In the fast-paced world of retail and Consumer Packaged Goods (CPG), staying ahead of the game is crucial. Enter Datasembly's Compass, a real-time market intelligence platform designed to give retailers and CPG brands an edge.
Launched by Datasembly, Compass offers a smarter, faster way to stay ahead of the shelf. With its comprehensive, real-time market data, it empowers businesses to optimise pricing, enhance product assortment strategies, monitor competitors, and respond swiftly to consumer trends – all key elements in supporting growth and innovation in a fast-changing retail landscape.
One of the standout features of Compass is its full category aggregation and drill-down functionality. Users can view aggregated data by category and dive deeper to analyse specific segments or products, enabling detailed market insights. The platform also provides personalized dashboards and real-time alerts tailored to users’ needs, allowing them to monitor trends and changes efficiently.
Compass allows comparison across multiple retailers in real time, helping brands and retailers benchmark pricing, promotions, and assortments against competitors. This side-by-side retailer comparison is a valuable tool in today’s competitive retail environment, where every decision can make a significant impact.
The platform's infrastructure observes more than 12 billion weekly product pricing and promotion observations across over 150,000 retail locations. This vast network ensures that the data provided is near real-time, location-specific, and highly granular.
Compass also includes capabilities for category management and market gap analysis, providing retailers with a comprehensive toolkit to understand and react to market dynamics. Furthermore, it improves promotional strategy and execution with its granular insights, enabling retailers to curate product assortments and promotions to improve shopper experience and loyalty.
Following a successful pilot test, the Compass platform has received positive early feedback about its speed, granularity, and ease of use. Teams can work from the same customizable dataset in Compass, moving together with confidence.
Meanwhile, in the realm of food manufacturing, IFT has launched a new AI-powered platform for R&D. This development underscores the growing trend of leveraging artificial intelligence to drive innovation and efficiency in various industries, including retail and CPG.
As retail giants like Walmart and Sam's Club continue to redefine retail media measurement with their AI-powered platforms, it's clear that the future of retail is data-driven and fast-paced. Compass, with its suite of features and benefits, is poised to be a significant player in this evolving landscape.
In partnerships like Gelson's Markets teaming up with Upshop to deliver a smarter, seamless shopping experience, the retail industry is demonstrating its commitment to meeting consumer demands for convenience and personalisation. As these trends continue to shape the retail landscape, platforms like Compass will undoubtedly play a crucial role in helping businesses stay ahead of the curve.
[1] Datasembly. (2021). [Compass Product Page]. Retrieved from https://datasembly.com/compass
[2] Datasembly. (2021). [Compass: The Future of Retail Intelligence]. Retrieved from https://datasembly.com/blog/compass-the-future-of-retail-intelligence
- The data-and-cloud-computing platform, Compass, developed by Datasembly, is revolutionizing the retail and Consumer Packaged Goods (CPG) industry by offering real-time market intelligence that empowers businesses to optimize pricing, enhance product assortment strategies, monitor competitors, and respond swiftly to consumer trends.
- Compass stands out in the industry with features like full category aggregation and drill-down functionality, personalized dashboards, real-time alerts, and the ability to compare pricing, promotions, and assortments across multiple retailers in real time.
- As technology continues to shape the future of retail, with giants like Walmart and Sam's Club leveraging AI, Compass, with its comprehensive set of features, is poised to be a significant player in this evolving landscape, helping businesses stay ahead in the fast-paced retail industry.
