NFL and Genius Sports Extend and Broadens Data Sharing Agreement for Sports Betting
Headline: NFL and Genius Sports Extend Partnership for Groundbreaking Sports Betting Innovations
In a move aimed at revolutionizing the sports betting experience, the NFL and Genius Sports have announced a two-year extension, granting the London-based firm exclusive rights as the distributor of real-time, official data to sportsbooks and media companies worldwide.
Redefining the Game with Genius Sports
- With expanded rights, Genius Sports takes on a new role as both a data provider and influencer in advertising, securing the exclusive rights to sell ad inventory on NFL BetVision streams and across the NFL's digital empire. Genius can now leverage its FanHub platform for programmatic and targeted ad sales across these channels.
- The partnership includes collaboration between Genius and the NFL, with plans to develop future activations around the FanHub platform. This collaboration is expected to set a new standard for a data-driven fan experience.
Evolution of FanHub
Launched in the fall as a marketing platform for brands targeting sports fans, FanHub empowers advertisers with the ability to make programmatic and social media placements. The expanded NFL deal underscores FanHub's potential to establish a new norm in the industry.
CEO Mark Locke's Optimism
A Win-Win Proposition
While financial terms of the partnership remain undisclosed, Genius' stock has shown significant growth, rising 76% over the past 12 months. Genius Sports currently works with over 700 sports organizations, including the EPL, NCAA, DraftKings, FanDuel, Coca-Cola, NBC, and ESPN.
This extended partnership marks another step in a journey that began in 2021, when the NFL and Genius first joined forces after a months-long bidding process. As a result of this most recent extension, the partnership aligns the two properties through the Super Bowl in February 2030.
The Power of Real-time Data
As the dominant force in U.S. broadcasting and sports betting, the NFL will continue to provide "integrity services" across all games. Genius Sports will remain the middleman between the NFL's official data feed and sportsbooks, selling data to media companies and serving as the exclusive gatekeeper to live game broadcasts that sportsbooks can purchase to show alongside their odds.
In a rapidly evolving sports landscape, this expanded partnership positions both the NFL and Genius Sports to lead the charge in delivering innovative, data-driven experiences for fans.
- Genius Sports, having secured the exclusive rights to sell ad inventory on NFL BetVision streams and across the NFL's digital empire, now expands its role as a not only data provider but also an influencer in advertising.
- The partnership between Genius Sports and the NFL, aimed at developing future activations around the FanHub platform, is expected to establish a new standard for a data-driven fan experience.
- Following the expansion of FanHub, which was launched as a marketing platform for brands targeting sports fans, the NFL deal signifies FanHub's potential to set a new standard in the industry.
- CEO Mark Locke expresses his belief that the expanded NFL deal will change the way fans, broadcasters, sportsbooks, and sponsors interact with sports, elevating the data-driven experience for all parties.
- The partnership between the NFL and Genius Sports, providing real-time, official data to sportsbooks and media companies, positions both parties to lead in delivering innovative, data-driven experiences in the rapidly evolving sports landscape of commerce, sports betting, finance, business, football, American football, sports betting, technology, and data-and-cloud-computing.
