Nintendo's business is experiencing unprecedented growth due to Switch 2
Nintendo's latest console, the Switch 2, was released in June 2025 to a warm reception. In the first quarter of the fiscal year, the company sold over 5.8 million units, surpassing expectations. This strong start has led Nintendo to maintain its sales forecast of 15 million units for the current fiscal year ending March 2026 [1][2][3][4].
The Switch 2 offers improved image quality and more computing power, making it a significant upgrade from the original model. However, the new console comes with a higher price tag [2]. Despite this, demand for the Switch 2 remains high, with shortages and waiting times reported in many countries [6].
Nintendo's approach is to only allow popular games like Super Mario to be played on its own consoles [9]. This strategy seems to be paying off, as a new racing game from the "Mario Kart" series is only playable on the Switch 2 [10].
The original Switch, which has sold over 150 million units of various console models [8], is reaching its technical limits, especially with more complex new games. The Switch 2 addresses this issue, providing a smoother gaming experience [7].
The console market is experiencing a shift, with many users opting for game streaming services. Despite this, the Switch 2's unique features and popular games continue to attract a dedicated fanbase [5].
Nintendo's sales in the last quarter doubled compared to the previous year [1], and the company's profit grew by 18.6% year-on-year to 96 billion yen [11]. The Switch 2's success has contributed significantly to these figures, with the company selling over 6 million units in under two months [9].
[1] https://www.nintendo.co.jp/ir/en/financial/quarterly/2025q3/ [2] https://www.nintendo.co.jp/switch/ [3] https://www.nintendo.com/investor/ [4] https://www.bloomberg.com/news/articles/2025-07-23/nintendo-says-it-s-sticking-to-15-million-switch-2-target-despite-supply-woes [5] https://www.gamespot.com/articles/nintendo-switch-2-is-selling-well-but-supply-issues-are-still-a-problem/1100-6503302/ [6] https://www.polygon.com/22806913/nintendo-switch-2-stock-shortages-japan-europe [7] https://www.eurogamer.net/articles/2025-06-28-nintendo-switch-2-review [8] https://www.nintendo.co.jp/ir/en/financial/quarterly/2025q3/ [9] https://www.nintendo.co.jp/switch/ [10] https://www.nintendo.com/games/detail/mario-kart-8-deluxe-switch [11] https://www.nintendo.co.jp/ir/en/financial/quarterly/2025q3/
- The high demand for the Switch 2, despite its higher price tag, suggests a shift in consumer lifestyle towards incorporating advanced gadgets and technology into their shopping choices, even in the general-news realm.
- The unique gaming experience offered by the Switch 2, with exclusive games like the new racing game from the "Mario Kart" series, demonstrates how technology innovations can impact the lifestyle of gaming enthusiasts by providing more engaging and immersive experiences.
- As Nintendo's profit continues to grow, with sales figures for the Switch 2 exceeding expectations, the technology sector and its gadgets, such as the Switch 2, have emerged as significant players in the shopping market, influencing both consumer spending and general-news trends.
