Pet Food Industry Embracing Sustainability in Packaging by 2025
The pet food industry is grappling with significant challenges in packaging development, driven by evolving consumer demands, sustainability concerns, and the accelerating trend of treating pets as family members, particularly among millennials. These shifts have led to innovative solutions and ambitious sustainability goals.
The COVID-19 pandemic has fuelled trends such as premiumization, with consumers splurging on high-quality pet food and expecting equally superior packaging. Flexible materials like pouches, which are lighter, cheaper, and more durable, are gaining traction. Retortable pouches, which allow for sterilization and extended shelf life, are also emerging as innovative solutions.
Brands are setting lofty sustainability targets. By 2025, many aim to make their packaging 100% recyclable or reusable. Rigid replacement is on the rise, reducing overall packaging and virgin resin usage. Circularity goals are being embraced, with companies working to minimize materials and move away from multi-material structures. Several pet food companies are actively developing recyclable or reusable packaging solutions, with brands like Select Gold already using 'Ready to Recycle' labels. Sustainability is a top trend, with a focus on recyclability and post-consumer recycled materials integration. Innovation is crucial to meet evolving consumer needs and adapt to extended producer responsibility laws. Brands are also seeking to enhance packaging features without compromising manufacturing efficiency or product quality, with packaging increasingly used as a storytelling tool to gain market share.
The pet food industry is navigating a complex landscape of packaging challenges and opportunities. Driven by consumer trends and sustainability concerns, brands are embracing innovative solutions and ambitious goals. By 2025, the industry aims to deliver packaging that is not only functional and appealing but also sustainable and responsible.
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