Prada's A/W 2025 Menswear Show: A Blend of Industrial and Intimate Design
Prada's A/W 2025 menswear show, held in Milan, featured a striking set designed by AMO. The space, a blend of industrial and intimate elements, included a scaffolding structure and art nouveau carpet. Miuccia Prada and Raf Simons, the co-creative directors, presented a collection that explored contrasts and celebrated humanity in the age of AI.
The set, described as 'an exploration of contrast', used shifting lighting and atmosphere to evoke filmic scenes. It transformed familiar garments into unfamiliar silhouettes, reflecting Prada's signature approach to design. The collection, 'Unbroken Intuitions', combined soft, romantic elements like floral motifs and washed-out plaid with raw, primitive ones, such as slashed sweaters and cowboy boots. This eclectic mix was inspired by intuition and a desire to embrace humanity in a world increasingly dominated by artificial intelligence.
Prada shows are renowned for their transformations. In the past, AMO has turned the Deposito into a surreal office or a sci-fi space station. This time, they created a space that felt both industrial and intimate, with a scaffolding structure and an art nouveau carpet.
The Prada A/W 2025 menswear show set, designed by AMO, was a striking blend of contrasts. The collection, 'Unbroken Intuitions', explored the tension between soft, romantic elements and raw, primitive ones, reflecting Miuccia Prada and Raf Simons' desire to celebrate humanity in the age of AI. Despite speculation, there are no confirmed reports of an Australian directly collaborating with Miuccia Prada on the show's decoration.
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