Pre-orders for Samsung's 2025 TV models come with a maximum cashback of £1000. However, is this the optimal moment for purchase?
Samsung has announced an exciting pre-order promotion for its 2025 television lineup, offering significant cashback on selected models and soundbars. The promotion, which runs until 27th May, comes as the tech giant looks to maintain sales momentum amidst stiff competition and lower-than-expected Q2 profits.
Leading the charge is the third-generation QD-OLED TV, the Samsung S95D. Acclaimed for its excellent picture quality and gaming features, the S95D, initially priced around £3,599 for the 65-inch model, has seen a steep price reduction of nearly 50% within a year or so. Early adopters could expect price drops of around 50% within 12-18 months, consistent with how Samsung's premium OLED TVs (and OLED TVs in general) are discounted post-launch.
The S95D features an anti-glare (matte) OLED screen, improving viewing in bright rooms but slightly compromising black levels compared to competitors like LG and Panasonic. For comparison, Samsung's S90D (a less advanced OLED without Quantum Dots) also experienced sharp price reductions, dropping over £1000 below its original retail price within a year.
Samsung is also offering a TV Trade Up scheme, which provides up to £500 discount when customers recycle their existing eligible television. This eco-friendly initiative encourages consumers to upgrade their technology while reducing electronic waste.
In addition to the television promotions, Samsung's new soundbar range includes up to £400 cashback on selected soundbars. The mid-range Samsung Q930F soundbar is available with £350 cashback at a price of £1149, while the more compact Samsung Q800F 5.1.2ch soundbar system offers £300 cashback from its £849 price point. The Samsung Q990F, which includes a sub and rear speakers, offers up to £400 cashback against its £1699 retail price.
Other 8K sets like the 65-inch Neo QLED QN990F and QN900F models offer £500 cashback. The Neo QLED 8K models qualify for the maximum £1000 cashback, with the 85-inch QN900F 8K (RRP £6799) being one of them.
Samsung's TV and AV Editor, Tom Parsons, recommends holding off on purchasing a 2025 TV due to high prices. He suggests potential buyers wait for price drops, following the trend seen in last year's S95D model, which dropped significantly in price by June of the same year.
In summary, expect price drops of around 40-50% on the Samsung S95D within the first year or slightly more after release, as observed in mid-2025, with prices falling from near £3,600 to below £1,800 in major markets. This trend mirrors general premium OLED market behavior and Samsung's historical discounting patterns. If you plan to buy an S95D, waiting for periodic big sales could net substantial savings without significant compromises on performance, especially as newer Samsung OLED models emerge.
- In light of the pre-order promotion, purchasing the Samsung S95D TV might be more budget-friendly, as it's expected to see a significant price drop of around 40-50% within the first year.
- If you're considering smart-home devices, Samsung's new soundbar range offers attractive deals with up to £400 cashback on selected models, making them an interesting addition to your gadget collection.
- Samsung, in its efforts to maintain green practices, has introduced a TV Trade Up scheme, offering up to £500 discount when you recycle your existing eligible television, encouraging an upgrade of technology while reducing electronic waste.
- Technology enthusiasts might find it prudent to postpone their 2025 TV purchases, according to Samsung's TV and AV Editor, Tom Parsons, as historical patterns suggest price drops, similar to those seen in last year's S95D model, could occur by June of the same year.
