Prior to the upcoming International Auto Show in Munich, Tesla unexpectedly reveals new details.
Tesla Skips IAA Mobility 2023 in Munich Amidst Political Controversies
In a surprising turn of events, Tesla, the US-based electric vehicle giant, has decided not to participate in the upcoming IAA Mobility event in Munich, Germany. The Association of the Automotive Industry (VDA) announced this decision a month before the event, citing political controversies surrounding CEO Elon Musk as the primary reason.
This decision marks a continuation of a trend, as Tesla had a presence at the last IAA but decided to step back this time around. The political controversies have created a less favorable environment for Tesla’s participation at such prominent industry shows like IAA Mobility.
Tesla's absence from the event is particularly noteworthy given that other manufacturers like BMW have planned major premieres and exhibitions. However, Tesla has not announced any plans to showcase new vehicles or technologies at the 2023 Munich show. This suggests that Tesla deliberately opted out, likely to avoid the potential backlash or distraction stemming from external controversies related to their leadership.
In the first seven months of the year, Tesla ranked ninth in the registration of electric vehicles in Germany, a significant drop from previous positions. The connection between these protests and Tesla's decision not to participate in IAA Mobility is unclear. Initial inquiries to Tesla regarding their decision remained unanswered.
The IAA Mobility, a mobility-focused trade fair, is set to take place in Munich for the third time, following events in 2023 and 2021. At the time of early July reporting, the IAA had reported increasing stand bookings and an increasing international presence of exhibitors, with a record number of Chinese companies registered. Protests at the IAA Mobility have been smaller in 2023 compared to the first Munich edition of the event.
It's worth noting that Tesla also decided not to participate in IAA Mobility 2021 in Munich, with no reasons given for their decision. In the past, Tesla participated in IAA Mobility and presented the German premiere of the revised Model 3.
Recent events have seen vehicles of the brand set on fire, adding to the political controversies surrounding the company. Despite these challenges, Tesla continues to be a significant player in the electric vehicle market, and their absence from IAA Mobility 2023 will undoubtedly be felt.
- Although Tesla was previously a regular participant at the IAA Mobility event, the electric vehicle company has chosen to forego the 2023 event in Munich due to political controversies surrounding CEO Elon Musk, potentially impacting both the automotive and technology sectors.
- With other major automotive players like BMW planning significant premieres and exhibitions at the event, Tesla's decision not to showcase new vehicles or technologies creates a noticeable gap in the energy and finance sectors, given that Tesla ranked ninth in the registration of electric vehicles in Germany this year.
- As Tesla skips the IAA Mobility 2023 in Munich, the finance, energy, transportation, and technology sectors may witness a shift in focus as other manufacturers display their advancements in the electric vehicle industry, further highlighting Tesla's deliberate withdrawal from participation due to external controversies.
