Rapidly escalating e-commerce platform, Temu, listed among the top 10 accelerating websites within the German market
Germany-based e-commerce platform Temu has been listed among the top ten fastest-growing digital brands in the country, according to the recent "Digital 100 Report" by SimilarWeb. The platform saw a staggering 37% surge in monthly unique visitors compared to the previous year, with the average monthly unique visitors rising from 11.1 million to 15.1 million in 2023. This growth placed Temu at the eighth position in the list of the fastest-growing digital brands in Germany.
The growth of Temu is not confined to Germany alone. In Australia, Temu.com stands as the fastest-growing website, experiencing a 72% increase in monthly visitors compared to the preceding year. Noteworthy growth is also observed in France and the UK, where Temu ranks as one of the fastest-growing apps, with a 53% increase in monthly active users year-over-year.
Temu's impressive performance earns it a place among digital market leaders such as Microsoft Bing, Klarna, ChatGPT, and local media platforms like sportschau.de and ardmediathek.de. The Digital 100 Report highlights brands that demonstrate significant digital growth, with the ranking based on estimates of web traffic and app usage.
According to Apple's published App Store data, Temu has been named one of the top apps of 2024. In approximately 30 markets where Apple publishes local rankings, Temu was the most popular iPhone app in 24 of them, including Germany.
Temu is reinforcing its focus on local sellers and local inventory in Germany. It is anticipated that up to 80% of total sales in Europe will be generated through this Local-to-Local model. Furthermore, European merchants will gain access to global markets through the Temu platform.
To support local businesses and reduce delivery times, Temu has introduced local seller and inventory management services in countries like Germany, France, Spain, Italy, the USA, Canada, Australia, and Japan. As of April 2025, Temu was active in over 80 markets worldwide. The business model of Temu involves minimizing intermediaries in the supply chain, leading to reduced costs and savings passed on to consumers.
Founded in the United States in September 2022, Temu is a global e-commerce company that connects consumers with millions of business partners, manufacturers, and brands, aiming to empower a better life. The company is committed to offering affordable products and creating an inclusive environment for consumers and business partners alike.
Data suggests Temu's worldwide growth can be attributed to its low-cost products with free and fast shipping, attracting inflation-weary shoppers. Its strategies, similar to those of its sister app Pinduoduo, involve gamification and personalized recommendations. The company's largest markets include the United States and Mexico, contributing significantly to its downloads and user bases. Temu surpassed Shopee to become Brazil's second most-visited e-commerce site in April 2025, and Europe is a significant focus for Temu's advertising efforts.
In the month of April 2025, Temu was downloaded approximately 48.4 million times worldwide, surpassing Amazon's marketplace app. Additionally, Temu added 56 million visits in Brazil during the same month, demonstrating its expansion and growing influence in the e-commerce market.
- Temu's growth extends beyond Germany, as it is the fastest-growing website in Australia, experiencing a 72% increase in monthly visitors, and ranks amongst the fastest-growing apps in France and the UK, with a 53% increase in monthly active users.
- In the realm of technology and business, Temu has been named one of the top apps of 2024, according to Apple's published App Store data, and it was the most popular iPhone app in 24 out of 30 markets where Apple publishes local rankings, including Germany.
- As part of its commitment to empowering a better lifestyle for its consumers, Temu continues to focus on local sellers and local inventory, particularly in Germany, where it is predicted that up to 80% of total sales in Europe will be generated through the Local-to-Local model, providing European merchants access to global markets.
