Reduced e-reader prices available at Borders bookstore
In the run-up to the holiday season, Borders has announced a price reduction on its e-reader range, aiming to remain competitive against major players like Barnes & Noble, Amazon, and others.
The Velocity Micro Cruz Tablet is now available for $169.99, marking a 30% decrease from its original price. Each Wi-Fi Velocity Micro Cruz Reader also comes with a $25 Borders gift card.
Borders is also offering a $30 waiver on all e-readers until November 15th. This offer is in addition to a 20% rebate on the purchase of any e-reader accessories.
The Alurtek Libre and Kobo eReader will now retail for $99.99 each. Purchase of each Sony e-reader includes a free e-reader case with built-in light.
However, the pricing strategy of Borders is not new; they have resorted to this method before to drive sales and traffic.
The current price reductions do not specify any updates on the Velocity Micro Cruz Tablet or the inclusion of a $25 Borders gift card with the Wi-Fi Velocity Micro Cruz Reader.
Meanwhile, major brands such as Kindle and Kobo remain competitive. Kindles start around £105, while Kobo mid-level models, though slightly higher, provide advanced features.
Specific price cuts on Aluratek Libre, Sony, Nook Color, or Velocity Micro Cruz Reader are not available in current data. Older or less mainstream models may be discontinued, less competitively priced, or no longer the focus of major retailers.
As for the e-reader market, Amazon reported record sales of the new Kindle, while Barnes & Noble introduced a new e-reader named Nook Color.
In summary, Borders' price reduction event, though not explicitly dated, offers attractive deals on its e-reader range. For the most cost-effective and up-to-date pricing for older or less common models, one may need to check direct reseller or second-hand marketplaces.
The Velocity Micro Cruz Tablet and the Wi-Fi Velocity Micro Cruz Reader are among the gadgets included in Borders' e-reader range that have seen price drops, with the tablet now available for $169.99 and the reader coming with a $25 Borders gift card. This price reduction strategy is not novel for Borders, as it has previously implemented similar tactics to boost sales and traffic.
