"Refex EVeelz rebrands to Refex Mobility, appoints Anirudh Arun as its new CEO"
Refex Mobility, formerly known as Refex eVeelz, has undergone a transformation and rebranded, signalling a renewed commitment to delivering sustainable, reliable, and socially-conscious transportation solutions. The company, now led by CEO Anirudh Arun and Chief Business Officer Ankit Grover, is setting new benchmarks in the corporate mobility space.
Based in India, Refex Mobility operates a rapidly expanding fleet of nearly 1,400 electric vehicles, offering tech-backed and tailored B2B and B2B2C mobility solutions to corporates, institutions, and employees. The company's services include employee transportation, airport transfers, and long-term rentals, primarily in Tier-1 cities like Chennai, Bengaluru, Mumbai, and Hyderabad.
Under Arun's leadership, the company is focused on scaling operations while maintaining high standards of safety and customer experience, driving profitability alongside social and ecological goals. Refex Mobility aims to be synonymous with a reliable fleet and exceptional experience in the corporate EV mobility space.
Grover, as the new Chief Business Officer, will drive revenue growth by deepening enterprise partnerships and expanding corporate client engagements. The company's mission is to transform corporate transportation by offering safe, reliable, sustainable, and socially impactful electric vehicle services that build trust and improve quality of life for communities and businesses alike.
Refex Mobility's commitment to clean and reliable electric mobility services at scale is evident in their use of AI for fleet scheduling, demand forecasting, and charging optimization to improve operational efficiency and sustainability. The company also emphasizes its dedication to delivering social impact alongside environmental responsibility by fostering a sustainable future through cleaner mobility alternatives.
The rebranding is accompanied by a refreshed mission built on strong pillars of reliability, safety, sustainability, and social impact. Refex Mobility has introduced a new brand identity, including a redesigned logo, modern app icon, and vehicle decals, reflecting their commitment to professionalism, timeliness, cleanliness, and customer-first service.
Refex Mobility is reimagining what responsible mobility means for India. The company aims to make every ride feel premium, safe, and dependable for both individual passengers and large-scale corporate mobility needs. By raising the bar across all dimensions of urban mobility, Refex Mobility is contributing to a more sustainable and socially conscious future for India's transportation sector.
For more details, please visit: www.refexmobility.com
[1] Refex Mobility Press Release, 2025 [2] The Economic Times, "Refex eVeelz Rebrands as Refex Mobility", 2025 [3] Business Standard, "Refex Mobility's New Mission and Rebranding", 2025 [4] Financial Express, "Refex Mobility's Commitment to Social Impact", 2025
- Refex Mobility, in its transformation, has renewed its commitment to delivering sustainable transportation solutions, with a focus on technology-driven and socially-conscious offerings.
- The company, now under the leadership of CEO Anirudh Arun and Chief Business Officer Ankit Grover, is leveraging technology to scale operations while maintaining high standards of safety, customer experience, and profitability.
- Grover, in his role as CBO, is driving revenue growth by deepening enterprise partnerships and expanding corporate client engagements to transform corporate transportation with sustainable and socially impactful electric vehicle services.
- In line with its rebranding, Refex Mobility is emphasizing its dedication to delivering social impact alongside environmental responsibility, fostering a sustainable future through cleaner mobility alternatives and a commitment to reliability, safety, sustainability, and social impact.
