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Remaining Television Tower Displays Badge of Russian Corporation

Giant Avito Company logo now graces Ostankino Tower's exterior, a move intended to display the refashioned brand idea to staff and Moscow residents, according to the firm's press service.

Remaining TV Tower Displays Emblem of Russian Corporation
Remaining TV Tower Displays Emblem of Russian Corporation

Remaining Television Tower Displays Badge of Russian Corporation

Moscow-based retail chain Lenta has announced a significant rebranding, marking a new chapter for the company. As part of this transformation, the company has introduced a refreshed visual identity, including a new logo that maintains its historical symbol, the sunflower.

The unveiling of the updated logo took place on a prominent public location, the Ostankino Tower's media facade, where thousands of Muscovites were able to witness the change. The logo presentation was a special event for both Lenta's employees and the city's residents.

The design of the new logo is rooted in the handwriting of the managing partners and employees, reflecting a personal touch that embodies the company's values and spirit. The sunflower, a symbol that has been synonymous with Lenta since its inception, remains a prominent feature in the new logo, serving as a testament to the company's heritage.

While details about the Avito Team's new logo displayed on Ostankino Tower were not immediately available, logos are typically designed to represent a company's identity and reflect its values, mission, or brand story. If the Avito Team has indeed unveiled a new logo, it would likely be part of a broader brand refresh, aimed at repositioning or reinforcing their image in the market.

The rebranding is expected to impact Lenta's market presence, as the company positions itself for future growth and success. As more details about the rebranding become available, we will keep you updated on the latest developments.

In alignment with Lenta's rebranding, the integration of smart-home devices and gadgets as part of their services could be a potential strategy, leveraging advancements in technology to cater to modern consumer needs. The new logo, a symbol of Lenta's heritage, could signify a broader commitment to their values and commitment to innovation in the market.

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