REWE Introduces Currency Rewards: Bonus Euros in Place of Points - REWE's Digital Offer Communication Advancement
Unleash the Perks: REWE Bonus in a Nutshell
Get Rewarded, Simply Shop!
REWE Bonus, the fresh perks program from REWE, merges with the REWE app from December 29, 2024. This innovative scheme will compensate participants for their purchases in approximately 3,800 REWE markets nationwide and the online shop. Instead of traditional loyalty points, the collected bonus credit increases directly in euros. What sets this program apart is that it's the only one in Germany to offer bonuses in this manner.
The beauty of REWE Bonus lies in its flexibility, as the euros can be redeemed in parts or in full at checkout. Moreover, over 300 weekly offers will still be accessible to all customers.
Digital Engagement
The REWE app simplifies shopping, acting as an all-in-one solution. It provides an overview of offers, serves as the gateway to the online shop, offers access to the extensive REWE recipe world, enables a digital shopping list, and allows participation in Scan&Go. With REWE Bonus, this app becomes even more integral to daily shopping, truly being your "REWE market in your pocket."
Paving the Way for Digitalization
REWE's significant investments in digitalization and AI have set it apart from competitors in the food retail sector. These innovations improve the shopping experience and respond swiftly to market changes. An example is the Pick&Go concept, allowing customers to shop without waiting in line. Additionally, digitalization plays a crucial role in REWE's sustainability strategy, such as the switch from printed prospectuses to digital offer communication.
As of December 28, 2024, customers can no longer collect or redeem PAYBACK points in REWE and nahkauf markets. These points will remain valid, but they can only be redeemed with other PAYBACK partners and not at REWE and nahkauf.
The Perks Breakdown
- Bonus Actions: Weekly bonus actions offer customers the opportunity to accumulate Euro credits by shopping. Participation simply requires scanning the REWE app at checkout.
- Bonus Coupons: These weekly coupons match customer preferences for specific brands, ranges, items, or purchases. Activating the coupons rewards additional euros.
- Bonus Booster: By increasing monthly spending, customers can boost their coupon rewards for the following month. Up to 10% bonus credit is possible for the next purchase. The current monthly turnover level is always visible in the REWE app.
Maximizing Your Benefits
The collected bonus credit can be redeemed for a REWE purchase of your choice. Simply select the desired amount in the REWE app's credit section and scan it at checkout. Redemption is possible both in-store and with the REWE delivery or pick-up service.
Digitalizing Customer Loyalty
The REWE Bonus program is part of the REWE Group's digitalization strategy, aiming to strengthen customer loyalty by offering tangible rewards within the app. The simplicity and flexibility of the program make it an attractive choice for customers seeking a more convenient and rewarding shopping experience.
In the realm of general-news and technology, REWE Bonus, an innovative loyalty program set to merge with the REWE app from December 29, 2024, will revolutionize shopping by compensating participants in euros for purchases at over 3,800 REWE markets. This marks a significant stride towards digitalizing customer loyalty within the food retail sector (Paving the Way for Digitalization).
The REWE app, serving as an all-in-one solution, will become even more integral to daily shopping with the addition of the bonus program, providing customers with a "REWE market in your pocket" (Digital Engagement). This program offers various ways to accumulate bonus credits, such as through weekly bonus actions, bonus coupons, and a bonus booster, providing customers with tangible rewards within the app (The Perks Breakdown).
