S4Capital names Danny Lee as Managing Director for Greater China region
In a significant move, Danny Lee has been appointed as the Managing Director for Monks Greater China, effective immediately. This announcement was made in a press release on July 31, 2025.
Monks, the global, purely digital, data-driven, unitary operating brand of S4Capital plc, continues to deepen its investment in the Greater China market. With this appointment, Lee will lead Monks' growth in the region, focusing on enhancing creative innovation and strengthening client partnerships through AI and technology.
Lee brings a wealth of experience from the Greater China, UK, and Asia-Pacific regions. He has previously served as Chief Brand Officer at Bosideng, where he helped modernize one of China's most iconic apparel brands. His tenure also includes a stint as Marketing Director at Nike Greater China, leading multi-category brand management and market-defining campaigns. Lee has also held senior roles at WPP agencies including Ogilvy, Wunderman, and Mindshare.
His appointment reflects Monks' focus on leveraging its global digital-first approach and data-driven capabilities to build brands that influence culture and business growth in China.
Danny Lee will work closely with Dixi Chern, General Manager of Monks Shanghai, to drive Monks Greater China's growth. S4Capital, established by Sir Martin Sorrell in May 2018, now has approximately 7,000 people in 33 countries.
The business will integrate leading businesses in two synchronised practices: Marketing services and Technology services. Content accounts for approximately 60% of S4Capital's net revenue, Data & Digital Media 24%, and Technology Services 16%. The longer-term objective is a geographic split of 60%:20%:20%. However, the strategy of S4Capital is to build a purely digital advertising and marketing services business for various clients.
Kenny Griffiths, EVP of Monks APAC, stated that Lee's appointment underscores their ongoing commitment to investing in top-tier talent and delivering long-term client value. Monks was named a Contender in The Forrester Wave™: Global Marketing Services, ranks among Cannes Lions' Top 10 Creative Companies, and remains the only partner featured in AdExchanger’s Programmatic Power Players list every year. The company was also awarded Business Intelligence Group's 2025 Excellence in Artificial Intelligence Award in both the Organizational and AI Product categories.
Approximately 80% of S4Capital's net revenue is across the Americas, 15% in Europe, the Middle East, and Africa, and 5% in Asia-Pacific. The long-term objective for the practices is a split of 50%:25%:25%.
[1] Press Release: Monks Appoints Danny Lee as Managing Director for Greater China [2] S4Capital plc Annual Report 2024 [3] Monks Greater China: Driving Growth through AI and Technology
- Danny Lee's appointment as Managing Director for Monks Greater China signifies a strategic move to further invest in the region, with a focus on digital transformation, utilizing AI and technology to strengthen client partnerships and boost creative innovation.
- As Monks Integrates leading businesses in two synchronised practices: Marketing services and Technology services, Danny Lee will work towards leveraging cloud-based technology to drive growth and deliver long-term client value.
- The announcement of Danny Lee's appointment in the press release on July 31, 2025, reflects Monks' ambition to be a global player in the digital advertising and marketing services industry, striving for excellence in digital transformation and artificial intelligence to influence culture and business in the finance, business, and technology sectors.
