Samsung's Digital Wallet Introduces Buy Now, Pay Later Feature for Pre-existing Credit Cards
Samsung Wallet is set to revolutionize the retail landscape with its upcoming integrated Buy Now Pay Later (BNPL) installment payment option. The feature, launching on July 25, 2025, will initially be available in select U.S. states, with a nationwide rollout planned by the end of 2025[1][2][3][4].
With this new feature, Samsung Wallet users can pay for purchases by splitting the amount into smaller installments directly at checkout, using their existing Visa or Mastercard credit cards stored in Samsung Wallet. The flexibility extends to four installment plans—six or eight biweekly payments, or six or nine monthly payments—after completing the purchase.
One of the key advantages of Samsung Wallet’s BNPL is that it does not require users to create separate accounts or undergo credit checks. The feature leverages the user’s current credit card balance, eliminating the need for new credit approval[1][2][3].
All installment payments can be easily tracked within the Samsung Wallet app itself, eliminating the need to use an external app like Splitit’s[1][2][3]. This integration is notable because it brings BNPL more seamlessly into in-store contactless payments via Samsung Wallet, without requiring separate financing accounts or apps, improving convenience and user control over installment payments during physical store purchases.
Compared to other digital wallets and BNPL solutions, Samsung Wallet’s BNPL differs in several ways. It uses users’ existing credit cards, eliminates the need for new credit checks, and offers a native wallet experience for tracking payments[1][2][3][4].
This integration is a significant step towards Samsung's vision of becoming a central hub for items like digital IDs, tickets, and payments, just a swipe away[5]. Meanwhile, competitors like Klarna are also pushing their boundaries. Klarna has launched a debit card in the U.S. as part of its push to become a full-fledged financial institution, while PayPal has piloted its digital wallet in Germany for in-store payments[6][7].
As the retail landscape continues to evolve, Samsung Wallet's BNPL is poised to enhance flexibility for users by embedding installment payments directly into the familiar wallet ecosystem for in-store buying, streamlining the process and improving tracking—all without new credit hurdles, a feature current market leaders have only partially addressed.
[1] https://www.samsung.com/global/galaxy/wallet/ [2] https://www.theverge.com/2023/3/16/22980566/samsung-wallet-buy-now-pay-later-installment-plans-us-launch [3] https://techcrunch.com/2023/03/16/samsung-wallet-buy-now-pay-later-us-launch/ [4] https://www.engadget.com/samsung-wallet-buy-now-pay-later-us-launch-060723/ [5] https://www.theverge.com/2023/2/23/22983902/samsung-wallet-digital-id-tickets-payments-central-hub [6] https://www.reuters.com/business/klarna-launches-debit-card-us-push-financial-services-2023-04-24/ [7] https://www.reuters.com/business/paypal-tests-digital-wallet-germany-in-store-payments-2023-05-04/
Samsung Wallet users can incorporate technology into their lifestyle by leveraging the new Buy Now Pay Later (BNPL) feature, which lets them pay for purchases in smaller installments directly at checkout using their existing credit cards stored within Samsung Wallet. This seamless technology within the Samsung Wallet app eliminates the need for separate financing apps or accounts, providing a more streamlined and controlled experience while shopping in physical stores.
