Saudi online beauty company Nice Oneprepares for initial public offering on the Tadawul Stock Exchange
In a significant move for the Saudi Arabian e-commerce sector, Nice One Beauty Digital Marketing Company, a leading beauty and personal care platform, has recently listed on the Saudi Stock Exchange (Tadawul) with the ticker symbol 4193. Founded in 2017 by Omar AlOlayan and Abdulrahman AlOlayan, the Riyadh-based company offers a wide range of products, including perfumes, cosmetics, soap, and incense, through its e-commerce platform.
IPO and Financial Details
The IPO marks a significant milestone in Nice One's journey. The company is offering 34.65 million shares, representing 30% of its share capital. This offering consists of 29.15 million existing shares and 5.5 million new shares. As of mid-August 2025, Nice One's share price is approximately 24.34 SAR, giving the company a market capitalization of around 2.67 billion SAR.
The company reported trailing twelve months (ttm) revenue of about 1.06 billion SAR and a net income of roughly 54.52 million SAR. Earnings per share (EPS) stand at 0.48 SAR, with a price-to-earnings (PE) ratio of 47.73 and a forward PE of 26.86, indicating investor expectations for growth. The company has 115.5 million shares outstanding.
Although specific details about the IPO proceeds or offering size for Nice One are not explicitly listed, the success of the IPO can be inferred from its listing and current market valuation. The IPOs on Tadawul during 2025 have raised significant capital, although first-day trading performances have been mixed, reflecting a cautious investor climate.
Founders' Decision
The founders, who currently hold over 74% combined stake in the company, will sell part of their holdings through the IPO. Omar Alolayan, CEO & Co-founder of Nice One, stated that the IPO marks a significant milestone in Nice One's journey.
Financial Performance
In Q1 2024, Nice One's revenue stood at SAR 250.1 million ($66.7 million), showing a 61.2% year-on-year growth. In 2023, the company reported revenue of SAR 782.4 million ($208.6 million) with a net income of SAR 32.6 million ($8.7 million).
Key Executives
Key executives include CEO Omar Ali Al Olayan and CFO Mohammed Imran Ahmed.
In summary, Nice One Beauty Digital Marketing Company is an established Saudi beauty e-commerce firm that completed its IPO on Tadawul in 2025, with a sizeable market cap and growing revenue, though public data about exact IPO fundraising amounts is not detailed in current sources.
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