Scientist and Artist in Harmonious Union
Sennheiser Brothers Lead the Way in Audio Innovation
In the world of audio technology, the Sennheiser name is synonymous with quality and innovation. At the helm of this German powerhouse are co-CEOs Andreas and Daniel Sennheiser, who have been leading the company since 2013.
The brothers' leadership style reflects a unique balance of artistic vision and scientific expertise, a synergy that has been a defining characteristic of Sennheiser's brand and innovation culture. This duality fosters a leadership style that values collaboration, innovation, and a blend of artistic inspiration with technical precision.
Andreas, with his high-level, engineering perspective, and Daniel, a world-view design expert with a creative streak, make joint decisions that cater to both the emotional needs of artists and the scientific rigor behind audio technology development. Their approach has been instrumental in the launch of products such as the collaboration bars, which boast Dante on board, AI features for video and tiling, and Sennheiser signature sound based on multiple microphones and beamforming.
One such significant launch in the pro audio world is Spectera, the world's first wideband, bidirectional digital wireless ecosystem.
Sennheiser's shared vision for growth focuses on three thriving sectors: pro audio, business communications, and higher education. The company's latest investment in research and development, amounting to €48.9m in 2004, and the expansion of sustainable business processes, underscores their commitment to these sectors.
Daniel, in particular, emphasizes the importance of the collaboration bars Sennheiser launched last year, which he believes are the most feature-rich on the market. He also stresses the importance of employees doing what they can do best and finding their unique strengths within the company.
The brothers' collaboration extends beyond the professional sphere. They share a monthly ritual of running together, which they find important for their relationship as brothers. They disagree from time to time, but they don't fight on a personal level. They reach compromises through discussions.
Both brothers learned instruments as children and continue to play music together and with friends. They even enjoy skiing and occasionally go on a retreat in the Alps, spending half a day skiing and half a day working.
As Sennheiser celebrates its 80th anniversary this year, the company continues to push boundaries in the audio industry. With the control cockpit now brought to the cloud, allowing for remote management of a whole campus, and the latest launch in the pro audio world, Spectera, it is clear that Sennheiser's legacy of innovation and artistic quality is in safe hands.
References:
[1] "Andreas and Daniel Sennheiser: A New Generation of Leadership." Sennheiser, 2021. https://www.sennheiser.com/global/en/about-sennheiser/newsroom/news/andreas-and-daniel-sennheiser-a-new-generation-of-leadership-347932
- The collaboration bars, launched by Sennheiser, showcase a blend of technology and artistry, featuring Dante on board, AI features for video and tiling, and Sennheiser signature sound.
- The Sennheiser brothers, with their unique leadership style promoting collaboration and innovation, have made significant strides in the audio industry, recently launching Spectera, the world's first wideband, bidirectional digital wireless ecosystem.
- Daniel Sennheiser, co-CEO of Sennheiser, highlights the importance of technology's intersection with lifestyle and business, as seen in their collaboration bars, which he believes are the most feature-rich on the market.
