Seeking Collaboration with a Startup to Engage Female Gamers Market
Gaming giant Flutter Entertainment is on the hunt for a high potential startup to tap into the growing female customer base in the UK and Ireland. The partnership, which is part of Flutter's Alpha Hub program, reflects the company's desire to engage its female audience more effectively.
The Alpha Hub program aims to seize an opportunity in the market, as women tend to discover gambling through social circles. Flutter is looking to provide them with a digital entertainment destination that helps them unwind, have fun, and relax. The partnership with the winning startup, named Peak, will offer a commercial partnership, access to workshops, and networking opportunities with senior Flutter leadership.
The Alpha Hub program is open to other interesting ideas that don't quite fit the description of the product they are seeking. Applicants who wish to explore a different product can select the wildcard option when submitting their solutions on how Flutter can create safe and fun experiences for its customers.
The name of the innovative startup Flutter Entertainment is seeking a partnership with for the female customer segment in the UK and Ireland is Peak. Steve Birch, Sky Betting & Gaming's chief commercial officer, expressed excitement about seeing what startup companies have to offer.
The winner of the Alpha Hub program will have access to a demo day, which will include an audience of investors, gaming leaders, and technology experts. Applications for the Alpha Hub program are open until March 15. The winning startup will also have opportunities to scale their solution across the United Kingdom and Ireland.
The partnership between Flutter Entertainment and the winning startup is aimed at serving female players through a product tailored to their unique playstyle. This initiative is part of Flutter's broader commitment to providing a safe and enjoyable gaming experience for all its customers.
In conclusion, Flutter Entertainment is seeking a partnership with an innovative startup that can help it better serve its female customer base. The Alpha Hub program is open to a variety of ideas and applications, and the winner will receive a range of benefits, including access to workshops, networking opportunities, and a demo day. Applications close on March 15, so interested startups are encouraged to apply.
