Signify Launches 'Light Up Every Day' Campaign with Sanya Malhotra
Signify, the global leader in lighting, has launched a new festive campaign, 'Light Up Every Day', featuring actor Sanya Malhotra. The campaign aims to connect with Gen Z and younger audiences through music and smart lighting.
The campaign, conceptualized by FCB Kinnect, is choreographed by Karishma Chavan, features Rohan Gurbaxani, and has music by Aman Pant. It will be available across various platforms including YouTube, Instagram, Facebook, OTT, and social media channels.
Signify's Head of Marketing, Nikhil Gupta, explained that the campaign reflects the changing consumer landscape and preference for personalization and memorable experiences. Actor Sanya Malhotra expressed her excitement to be part of the campaign, admiring Philips products and their ability to create memorable moments.
The campaign showcases the Philips smart car and Deco lighting range, with over 500 designs available in 300+ Philips Smart Light Hubs across India. Customers can experience the full range firsthand.
Signify, the world leader in lighting for professionals, consumers, and the Internet of Things, with a presence in over 70 countries, has been recognized for its sustainability efforts. It has been in the Dow Jones Sustainability World Index for eight consecutive years and has achieved the EcoVadis Platinum rating for five consecutive years. The 'Light Up Every Day' campaign is a testament to Signify's commitment to engaging consumers and celebrating festive occasions in a unique and innovative way.
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