Skipping Apple CarPlay Ultra: Which auto manufacturers are holding back (temporarily)
In the world of automotive technology, Apple's CarPlay has been a popular feature for many iPhone users, offering a seamless connection between their devices and their vehicles. However, the future of CarPlay is evolving, with the introduction of CarPlay Ultra, which promises deeper integration into vehicle functions.
Many major car manufacturers, such as BMW, Toyota, Mercedes-Benz, and Volkswagen, have not yet pledged their support for CarPlay Ultra. This reluctance is partly due to concerns about control and branding, as manufacturers invest heavily in their own infotainment ecosystems.
Mercedes-Benz, initially committed to CarPlay Ultra, has since withdrawn its support. On the other hand, Audi, Volvo, Honda, Nissan, Ford, and Porsche have expressed their intention to support CarPlay Ultra, though the timelines for implementation may vary.
Notably, Tesla and Rivian continue to shun Apple integration entirely, preferring to maintain control of their in-car systems.
While the adoption of CarPlay Ultra by car manufacturers isn't an automatic win for Apple at this time, the technology has been launched with Aston Martin, marking a significant step forward.
The core features of CarPlay, known to iPhone users, aren't going away despite the lack of widespread adoption of CarPlay Ultra. For now, many car brands are focusing on their own offerings, viewing Apple's expanding footprint as a potential threat.
Whether more brands will eventually pledge support for CarPlay Ultra remains uncertain. Some manufacturers prefer to retain control of their in-car systems rather than allowing Apple's expanded control over vehicle functions. Apple's ambition to extend CarPlay Ultra's reach deeper into vehicle functions, including instrument clusters and climate control, might be a concern for some manufacturers.
In summary, while many car manufacturers continue to support the standard version of CarPlay, the future of CarPlay Ultra is still uncertain, with a mixed response from the automotive industry.
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