Soft2Bet officially opens new business premises in Malta
Soft2Bet's Malta Expansion: A Milestone in the iGaming World
Cross another milestone off the list for Soft2Bet, the Casablanca of casino and sportsbook operators! They've just opened a swanky new office in The Quad Central business center, one of Malta's latest and most modern business complexes.
This glitzy gala event happened on March 28, with the Hon. Silvio Schembri, Malta's Minister for Economy, Enterprise and Strategic Projects, and Ivan Filletti, CEO of Gaming Malta, gracing the occasion with their presence. Soft2Bet's longstanding Maltese partners joined the celebration, too.
Minister Schembri was absolutely thrilled. He shared his excitement, saying, "Soft2Bet embodies what we stand for as a nation and government. In a short span, they transformed from a small business of less than 5 employees to one of Malta's big gaming players, with not one, but two floors in this iconic building and employing over a hundred diverse talents." He continued, "Malta is more than just an island - it's a home, a place where we don't only accommodate but share our experiences with those here."
Among the many high-ranking Soft2Bet executives who attended the event were Uri Poliavich, Founder and CEO, David Yatom Hay, General Counsel, Gilad Naim, COO, Oksana Tsyhankova, CMO, Max Portelli, CFO, Yoel Zuckerberg, CPO, and Martin Collins, CBDO.
Spread across two levels, Soft2Bet's new Malta office houses over 130 employees. The office design prioritizes comfort and modernity, with a spacious networking area, lounge, balconies offering stunning Maltese views, private meeting rooms, and state-of-the-art work equipment.
Max Portelli, Soft2Bet's CFO, expressed his joy, saying, "This new office will create more opportunities to serve our Malta-based partners, attract exceptional talent, and contribute to Malta's economy."
Soft2Bet's employees enjoy a plush work environment, but Soft2Bet doesn't stop there. They support corporate events, social responsibility initiatives, and provide employees' families with medical insurance, maintaining a portfolio of extended coverage. In their view, creating a comfy home makes for a powerhouse team.
Martin Collins, CBDO, proclaimed the new space a significant milestone: "The opening of this new office signals Soft2Bet's impressive growth and development dynamics. It's a pleasure to celebrate this success alongside our dedicated team members, Maltese partners, and esteemed guests."
Following inspiring speeches by Uri Poliavich and a ceremonial red-ribbon cutting, the celebration commenced with a lounge area exclusively for DJ sets and maximum networking opportunities with Soft2Bet's key partners.
This office opening marks Soft2Bet's broader strategy of thoughtful, yet aggressive global growth, focusing on localization, quality, and innovation in regulated markets. They already hold 19 licenses across 12 jurisdictions, demonstrating commitment to regulatory compliance and a reputation as a reliable operator. Besides, their proprietary gamification platform, called the Motivational Engineering Gaming Application (MEGA), provides customized player experiences and real-time analytics, ensuring quick adaptability to market demands.
By choosing The Quad Central business center, Soft2Bet strengthens its European and global base, positioning themselves closer to vital partners, skilled talent, and European markets. Their presence in Malta contributes to the island's iGaming sector, creating high-skilled job opportunities, and fostering economic growth through tax revenues, business services demand, and enhanced industry standing.
[1] Global Gaming Awards Digital[2] CasinoBeats[3] iGB Affiliate[4] Casino Fans[5] iGaming Business
P.S. Soft2Bet's expansion strategy reflects its approach of calculated growth in various markets, including Europe, South America, Canada, and Asia, with exciting plans for Asian markets such as India and Japan in the horizon! Toto, it looks like we're not in Sliema anymore, Toto!
The gambling operator, Soft2Bet, solidifies its presence in the global finance and business scene by expanding into the iGaming industry of Malta. With their new office in The Quad Central business complex, Soft2Bet showcases their commitment to technology innovation, localization, and quality in regulated markets.
Soft2Bet's growth strategy extends beyond European markets, reaching Asia, with plans to penetrate the burgeoning gaming markets of India and Japan. Driven by their passion for innovation, they aim to offer exceptional player experiences in various markets around the world.
