Sports media company BETesporte is set to introduce Sportradar's Bettor Sense solution, a tool designed to enhance user experience in sports betting.
Sportradar's Bettor Sense Launched in Brazil with BETesporte
Sportradar's new player protection tool, Bettor Sense, is now live in the Brazilian betting market, with BETesporte being the first operator to adopt this AI-driven responsible gambling solution.
Bettor Sense is an artificial intelligence-powered tool designed to identify early signs of gambling-related risk through proprietary AI algorithms and behavioral research. It allows operators to intervene in a timely manner, strengthening the trust between operators and their clients.
BETesporte's implementation of Bettor Sense is part of its commitment to user protection in Brazil's newly regulated online betting market, which officially opened in early 2025. This tool allows BETesporte to detect risky betting behavior early and take timely, personalized actions to reduce gambling harm, ensuring stronger protection for its customers and compliance with regulatory requirements.
In addition to Bettor Sense, BETesporte has also joined Sportradar's Integrity Exchange, a global information-sharing platform intended to report suspicious betting activities and combat match-fixing and fraud in betting.
Tom Mace, Senior Vice President of Integrity & Regulatory Services, Product & Strategy at Sportradar, commented on the partnership with BETesporte, calling it an "important milestone". Marcos Pereira, CEO of BETesporte, echoed Mace's optimism about the agreement and confirmed BETesporte's commitment to running gaming safely and transparently, ensuring players' safety.
Bettor Sense is aimed at meeting the rising expectations around customer protection and problem gambling prevention. It has a personalized, proactive, and data-driven approach to user protection, which will allow BETesporte to protect players effectively.
Sportradar's recent purchase of IMG Arena has drawn the attention of the UK's Competition and Markets Authority (CMA), which is concerned that the deal might affect competition in the sports data and media rights market. Despite this, Sportradar remains committed to ensuring the sustainability of the online gaming and betting market, allowing customers to enjoy it without risking gambling harm.
In summary, Bettor Sense is actively deployed in the Brazilian market through BETesporte, providing an AI-powered, data-driven approach to early risk detection and responsible gambling interventions, reinforcing both user protection and operator reputation in Brazil’s emerging regulated sports betting environment.
The implementation of Sportradar's Bettor Sense, a technology designed to combat problem gambling, is now part of BETesporte's operations in the regulated sports betting market of Brazil. This move reflects BETesporte's commitment to safeguarding users and complying with regulatory requirements in the sports-betting industry.
By adopting Bettor Sense, sports-betting operator BETesporte can detect risky betting behavior early, providing timely, personalized actions to reduce gambling harm, thereby ensuring stronger protection for its customers in the digital sports-betting environment.
