SportsCenter and other mainstays in TV sports get rearrangement following ESPN's streaming launch, causing a shake-up.
In the rapidly evolving world of sports broadcasting, traditional networks are adapting to cater to the demands of modern audiences. This transformation is evident in the latest moves by ESPN, CBS, and NBC, each aiming to create more engaging experiences for younger fans.
ESPN is leading the charge with its new interactive version of "SportsCenter," dubbed "SportsCenter for You." According to ESPN Chairman Jimmy Pitaro, fans today want to experience and interact, not just watch. Disney's sports-media giant has essentially built millions of personalized "Sports Centers" for each user, with the interactive version tailored to the interests and favorite topics of each viewer.
The new offering will feature AI-generated commentary from existing SportsCenter anchors, including Hannah Storm, rather than a uniquely named AI moderator. The interactive version will also provide fans with news of their favorite teams first, before diving into other topics. It's a part of ESPN's new set of interactive features that launch in tandem with its new all-in streaming service.
CBS is also jumping on the streaming bandwagon, with a streaming-only version of "The NFL Today" pre-game show launching on September 7. Titled "The NFL Today+," the new service will be available on Paramount+, CBS Sports HQ, and a special NFL on CBS YouTube channel. CBS Head of Digital, Jeff Gerttula, states that the streaming version redefines the pregame experience, aiming to reach younger NFL fans and strengthen CBS's NFL offering.
NBC, too, has embraced the "RedZone" format, with Scott Hanson, who is seen regularly on "RedZone," tapped for NBC's "Gold Zone" coverage. Last year, NBC Sports unveiled a "Gold Zone" format for Paris Olympics coverage on its Peacock streaming service, based on the "NFL RedZone" format.
The shift towards interactive streaming is a response to changing viewing habits among younger sports fans. According to a survey by PwC, younger fans have significantly shorter attention spans and crave unique viewing experiences. In fact, only 1% of younger fans watched an entire game when at home, usually being enmeshed in another activity at the same time.
The NFL and ESPN have also struck a deal that will give ESPN the ability to license and sell "RedZone," and potentially create more products from it in the future. In exchange for both "RedZone" and cable's NFL Network, the NFL would take a 10% stake in ESPN under the pact, which needs to be approved by regulators.
As the lines between traditional broadcasting and digital streaming continue to blur, it's clear that networks are recognising the need to adapt and innovate to keep up with the demands of the digitally-savvy fan. The new, interactive streaming services are a sign of the times, as fans want to watch their favourite shows whenever they feel like it.
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