"Stadium Atmosphere Transforms Homes, Courtesy of Hisense's AI Advancements"
Hisense, a leading global brand in consumer electronics and home appliances, is making waves at the FIFA Club World Cup 2025TM with its innovative AI technology. The brand's immersive booth showcases a range of products designed to enhance fan engagement and elevate the viewing experience.
At the heart of Hisense's innovation is the Hi-View AI Engine X, a powerful AI processor that optimises picture and sound for various content types, including fast-paced sports. This engine powers four key AI pillars in their ULED AI TVs: AI Picture, AI Sound, AI Scenario, and AI Energy.
The AI Picture delivers lifelike contrast, colour, and smooth motion, while the AI Sound provides adaptive clarity and immersive acoustics. The AI Scenario automatically switches modes for optimal viewing, and the AI Energy ensures top performance with energy efficiency.
Hisense's AI technology doesn't stop at TVs. The brand's ConnectLife smart home ecosystem includes AI-guided cooking, personalised laundry care, and smart appliance management, exemplified by the PureFlat Smart Series refrigerator featuring a 21-inch screen as a hub for appliance control.
Offline activations and fan experience at home during the FIFA Club World Cup 2025TM have been transformed by advanced laser display products like the Laser Cinema PX3-PRO and the Laser Mini Projector C2 Ultra. The PX3-PRO offers up to 150-inch vivid visuals with a TriChroma Laser engine, Dolby Vision, and Dolby Atmos surround sound, plus instant access to highlights, replays, and AI-curated stats via Google TV or VIDAA. The C2 Ultra projector creates even larger images up to 300 inches with Pure TriChroma Laser technology, Dolby Vision, and IMAX Enhanced support, featuring flexible setup options facilitated by AI-driven auto keystone correction and focus.
These innovations bring stadium-sized excitement home, powered by AI-enabled image and sound optimisation and intelligent content curation, elevating the overall fan experience during the tournament.
Hisense's vision of human-centric innovation is reflected in its pitch-side message, "AI YOUR LIFE," and in its seamless network across various devices and models, enabled by the ConnectLife platform.
For those not in attendance, Hisense offers an immersive AI-powered viewing experience at home through its 100-inch U7 smart TV and the VIDAA smart TV platform. The U7 smart TV, enhanced by AI Sports Mode, tracks every pass, goal, and movement in real time and delivers a fluid transition, bringing the stadium energy into the living room.
Users can access every FIFA Club World Cup 2025TM match live and for free via the DAZN app on Hisense and Toshiba smart TVs across most global markets with a quick email registration.
A fan who participated in the activation praised the clarity and immersive experience of Hisense's ULED screens, feeling as if they were on the actual field. Hisense's immersive experience at the FIFA Club World Cup 2025TM aims to deepen its connection with fans and gain widespread recognition.
According to Omdia's Q1 2025 data, Hisense ranked No. 1 globally by volume share in 100-inch and over TVs, MiniLED TVs, and Laser TVs, further solidifying its position as a leader in the industry.
With four teams remaining in the tournament, the FIFA Club World Cup 2025TM is approaching its semi-final stage. As the competition heats up, fans can look forward to an even more immersive and engaging experience, thanks to Hisense's cutting-edge AI technology.
[1] Hisense Press Release, "Hisense Showcases AI Technology at FIFA Club World Cup 2025TM," [date], URL [2] Hisense Product Information, "Hi-View AI Engine X," [date], URL [3] Hisense Product Information, "Laser Cinema PX3-PRO," [date], URL [4] Hisense Product Information, "Laser Mini Projector C2 Ultra," [date], URL
- Hisense's ULED AI TVs, powered by the Hi-View AI Engine X, integrate four key AI pillars: AI Picture, AI Sound, AI Scenario, and AI Energy, enhancing the viewing experience, especially for fast-paced sports like football.
- Beyond TVs, Hisense's ConnectLife smart home ecosystem incorporates AI technology into appliances such as the PureFlat Smart Series refrigerator, offering AI-guided cooking, personalized laundry care, and smart appliance management.
- During the FIFA Club World Cup 2025TM, fans can access the tournament live and for free on Hisense and Toshiba smart TVs via the DAZN app with a quick email registration, benefiting from the immersive AI-powered viewing experience provided by the brands' cutting-edge technology.
