Strategies to Boost Your Instagram Audience: Discover 17 paths to attract more followers
In the ever-evolving world of social media, Instagram stands out as a platform that continues to grow at an impressive pace. With over 600 million active users and 60% of them connecting daily, it's no wonder why many brands are incorporating Instagram into their digital marketing strategies [1].
One of the key features that make Instagram a powerful tool is Instagram Shopping, a product catalog within the platform that allows users to easily explore products [2]. However, to truly harness the potential of Instagram, an effective content strategy is essential. This strategy should include organic posts, which play a crucial role in building trust and establishing lasting relationships with followers [7].
Interactions, such as likes, comments, saves, profile visits, and shares, also influence reach on Instagram. The more engagement a post receives, the more likely it is to appear on users' feeds and in the Explore section [4]. During the pandemic, Instagram Live was a popular content format, helping people maintain social interaction [6].
In 2022, the Instagram algorithm shifted its focus towards personalizing content distribution based on user behavior, engagement, and connections. This means that brands or creators who can engage their audience effectively through meaningful content (e.g., Reels, Stories with polls, niche posts) are more likely to reach a wider organic audience and appear in high-visibility places like the Explore tab [3].
Instagram Reel, a video format similar to TikTok, has gained popularity and importance for organic reach [5]. The Explore and Reels sections are designed for users to discover new content and use similar criteria to classify content [8]. Instagram Guides allow content creators to group and organize resources on a certain topic for easier discovery by followers [9].
Augmented Reality Filters provide virtual experiences and brand interactions within Instagram, offering a unique way to engage with users [10]. Impact (impressions) and reach are essential metrics to evaluate the performance of posts on Instagram [11]. The algorithm of stories and feed considers popularity and information of the publication, information about the author, and user activity and interaction history [12].
Consistency in posting is important to maintain a constant presence for followers and gain relevance in the audience [13]. Experimenting with new Instagram formats like Reels increases the chances of appearing to new people who are not yet followers [3]. Knowing the audience is key to creating more relevant content and increasing organic reach [14].
A tool that can help increase reach on Instagram is a website that offers features such as scheduling stories, Instagram carousel, and videos [15]. Combining and integrating the paid strategy with the organic strategy will provide better results for a brand [16].
In conclusion, connecting with the audience and winning their hearts and trust is the best answer to how to increase Instagram reach organically. By understanding the platform's algorithms, creating engaging content, and knowing the audience, brands can effectively utilise Instagram to increase their organic reach.
Technology and lifestyle intertwine through platforms like Instagram, where entertainment and social-media converge. Effective content strategies, incorporating formats like Reels and Stories, can foster engagement that boosts reach and visibility on this digital stage, ultimately enriching the user's lifestyle experience.
Understanding and adapting to the evolving algorithms, such as the 2022 shift towards personalization, is crucial for brands seeking to maximize their organic reach on social-media platforms like Instagram, thereby enhancing their digital marketing efforts and promoting their lifestyle offerings.
