Sustainable operations division, Confident Impact, unveiled by Communication Powerhouse; Diana Dincă-Lupu assumes leadership role as Head of Sustainability.
GEARING UP FOR GREEN:
Revamping the landscape of corporate and brand communications, the lively players at The Confident Group in Bucharest and Barcelona have tossed their hats into the sustainability ring with the launch of their fresh, eco-conscious business line, Confident Impact. This bold move takes their services beyond the typical comms realm, diving headfirst into all things green, like ESG auditing, reporting, custom communication projects, training sessions, and even unique tools tailored for modern work environments.
Confident Impact is like the ultimate, one-stop shop for sustainability, offering an all-encompassing, 360-degree solution. With end-to-end services, they've got corporate gigantors and SMEs covered. From carbon footprint measurement apps to helping businesses secure wellbeing accreditations, they've got the eco-friendly secrets businesses need to thrive.[1][2]
Founder of The Confident Group, Mara Constantin Gojgar, shares her enthusiasm for the new venture: "We've been dabbling in CSR comms for years, but it was time to level up and offer a more robust product - a one-stop shop, you could say. With Confident Impact, we've put communication into the passenger seat. Auditing, reporting, legal services, training, and sustainability-specific tools are now our copilots, all integrated to help businesses navigate their sustainability journey with clarity and a measurable impact."[3]
Responding to the environmental call-to-action, Diana Dincă-Lupu steps into her new position as Head of Sustainability for Confident Impact. With over 14 years under her belt as a communications pro and certified Sustainability communications specialist, Diana brings a wealth of experience and commitment to the table.[3][4]
"Sustainability is no longer an optional extra - it needs to become an integral part of every company's long-term strategy," Diana states. "Through Confident Impact, we aim to guide businesses in embedding sustainability into their core operations in a practical and impactful way. Our commitment to growing this division is unwavering - we're building a powerhouse team and creating a rock-solid practice that delivers tangible impact for companies and the communities they serve."[3]
This stellar transformation within The Confident Group is inspired by market and client demands and signifies the company's investment in upskilling their internal crew and tying up new partners. By 2026, Confident Impact is slated to generate a solid 25% of Confident Communications' total business.[5]
Now, let's take a step back and get acquainted with The Confident Group, the dynamic duo in marketing communications, located in Bucharest and Barcelona, who boast expertise in Central and Eastern Europe (Romania, Poland, Hungary, Czech Republic, and Slovakia) and Spain. They specialize in assisting global clients entering the Romanian market and helping businesses from the CEE region expand into Western markets.[6]
With a focus on tech, real estate, retail and FMCG, automotive and mobility, pharma and medical communications, the agency has racked up a slew of awards and managed over 80 clients and campaigns, including heavy-hitters like Avis, București Mall, Liberty Galați, UP Romania, Vantage Towers, and Wendy's.[6] Fancy yourself an eco-warrior with a knack for comms? The Confident Group may be your dream team.[6][7]
Sources:
[1]: Environmental, Social, and Governance (ESG) and Corporate Social Responsibility (CSR)[2]: The Confident Group's philanthropic efforts[3]: Mara Constantin Gojgar, founding the Confident Group[4]: Diana Dincă-Lupu, appointed Head of Sustainability for Confident Impact[5]: Target for Confident Impact's share of Confident Communications' overall business by 2026[6]: Expertise of The Confident Group[7]: Awards and recognition received by Confident Agency
- The Confident Group, with its extensive experience in technology, real estate, and business sectors, is now expanding its horizons by incorporating finance, technology, and lifestyle aspects into its services through Confident Impact, its new sustainability-focused business line.
- Several global corporations and Small and Medium Enterprises (SMEs) are expected to seek technology-driven solutions for sustainability auditing, reporting, training, and communication projects, asConfident Impact, the one-stop shop for sustainability services provided by The Confident Group, equips businesses with the necessary eco-friendly tools and knowledge needed for the future of business and lifestyle.
