T2 granted unrestricted access to the MAX messaging platform.
In a remarkable turn of events, T2's MAX messenger has experienced an extraordinary surge in popularity, with the number of users now ten times higher than in May. The milestone of reaching one million registered users was announced on June 30, following a series of events that sparked interest in the service.
The first significant increase occurred on June 4, with the number of users increasing fivefold in just one day. This growth was followed by a peak in unique users on June 11, marking a 16-fold increase compared to May values. The surge came after the news of the acceptance of a law on the creation of a national messenger with integration of state, payment, and commercial services.
From June 5 to 10, interest in the service remained consistently high, with 75% of the new audience that joined the service by June 5 continuing to use the messenger. From June 12 to 14, daily traffic stabilised, and the number of clients accessing MAX daily was 2-3 times higher than in May.
The launch of unlimited MAX, which allows clients to use the messenger without consuming their main internet package and without additional payments, is believed to have played a significant role in the growth of the service. Mobile operator T2 launched unlimited access to the messenger service MAX for subscribers of popular tariffs, including "My Online", "My Online+", "Everywhere Online", Black, Premium, and others.
While the specific reasons for the growth from June 4 to 30 remain undisclosed, typical factors contributing to audience growth for a messenger platform include feature improvements, marketing campaigns, increased engagement, network effects, and external trends. However, further context or data about T2's MAX messenger would be necessary to provide a more accurate analysis.
The company's press release on June 30 marked a significant moment in the history of T2's MAX messenger, highlighting the service's increasing popularity and its growing role in the digital communication landscape.
The launch of the unlimited MAX feature, which enabled users to access the messenger without depleting their main internet package, may have contributed to the substantial increase in user count, as it was made available to subscribers of popular tariffs such as "My Online", "My Online+", "Everywhere Online", Black, Premium, and others. As the number of smartphone owners grew, the surge in popularity of T2's MAX messenger could have been amplified by the integration of state, payment, and commercial services, making it a popular choice among users seeking innovative gadgets and technology.
